DIGITAL PREMISE OF MARKETING

The world relies on connection and relationships, which is now easier due to the evolution of social media networks. In the realm of the internet and social media, the possibilities are endless. It has not only made the exchange easy but almost all businesses bank on it, creating an ecosystem of its own.

To explore this ecosystem, Chairperson FICCI FLO Lucknow & the Executive Committee Flo Startups Cell in association with Maxworth Impact organised a Digital Marketing Masterclass on June 10.

The masterclass divided into four sessions discussed various aspects of marketing and social media’s role in it. It started with an introduction to social media platform basics and moved towards technicalities that boost any business on various platforms.

Anupriya Agarwal, the guest speaker and known brand consultant and strategist took the workshop and conducted several activities.

Talking about why the use of Instagram and Whatsapp can boost businesses, she said, “Social media platforms these days are tools to showcase your talent and business. It gives you a larger audience and a free channel. Although, the key to booming lies in your confidence.”

She added, “Start with tapping in three things, Passion, Interest and Profession and once you've found them, that'll become your niche to work in and motivation to work for.”

The second session focused on the vocabulary and algorithms of different platforms and how to stay on top of it. To which, Anupriya Agarwal advised, “Algorithms are hard to ace but focus on sharing your art and selling a story in this open ecosystem. Use proper hashtags, not too many but the ones that align brand and product.”

The master class & workshop was a unique opportunity for the participants to learn the nuances of what goes behind building a brand and marketing it through various Digital Media Channels.

Anupriya Agarwal, the guest speaker, spoke when given a momento, ‘‘It’s a privilege to be a part of the cohort - to be able to contribute to the ecosystem being laid and empowered by FICCI FLO - Lucknow & FLO startup cell- which are promoting & creating entrepreneurs, particularly women and are striving to enable a conducive environment for them to thrive’’

The last session picked up queries from the audience while interacting about BOT followers, audience management/engagement and paid campaigns.

In the Closing ceremony, the audience together took a Ficci Flo Digital Pledge to empower and educate three women in each of their circles. Furthermore, propagate Digital Reliance at all levels in the female fraternity led by FLO Lucknow Chairperson Simu Ghai, National Startup Initiative HeD, Arti Gupta, Sr. ViceChairperson Swati Verma, Simran Sahni, Dr Arpita Anand, Asma Hussain, Vani Anand and many others.