Saturday, June, 21,2025

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A decade of Mann Ki Baat... Unique use of Radio broadcasting

The popular program Mann Ki Baat presented by Prime Minister Narendra Modi has completed a decade and it is a very unique experiment of Indian Radio broadcasting i.e. Akashvani in which the Prime Minister of the country directly addresses the 140 crore people of the country with the problems and dialogue of the people. Prime minister join every month. The program Mann Ki Baat, which started on October 3, 2014, has now completed a decade and its 104th episode, which aired on Sept 19, 2024, has created history.

In the world of Radio, this is a program in which more than 25 crore people listen directly to each episode on the day it is broadcast and more than 10 crore people are connected with it through television and other mediums and this simply means that that there is a direct connection to Radio i.e. Akashvani which is a better medium to convey the thoughts of the people to the people which had never happened before in India.

Mann Ki Baat i.e. talking from the heart is a radio program which is running till date in such a way that its acceptance increases every day. The basic objective of this program is said to be to establish a dialogue with the citizens on the day-to-day governance issues of the government and this program is considered to be essentially non-political and the truth is that it is the first program of Indian Radio i.e. Akashvani broadcast. Visual Enrichment Radio Programme.

Another specialty of this program has been that it has ensured the participation of those people who have tried to change the Indian society through their services from a particular section of the Indian society and with some specialty. It is also noteworthy here that a survey conducted by the Indian Institute of Management Rohtak has revealed that the acceptance of this program will increase from 23 crore to 35 crore in the coming days and people can directly connect with the voice of the Prime Minister.

The truth is that this radio program is a program which has been broadcast regularly on its scheduled day and the special thing is that through it declining reputation and glory of Akashvani has been highlighted by the Prime Minister as an ambassador of the diversity of radio and its He has also come forward as a brand ambassador in establishing Bhaivabh glory of Radio.

In the history of world broadcasting, completion of a decade by a program and that too when the Prime Minister is associated with it is a big thing in itself. Although there may be differences in estimates of its initial listeners, it is counted among the most listened to programs of All India Radio Akashvani.

This presentation can connect more than 90% of the population in the coming days. Its first episode was aired on Vijayadashami on October 3, 2014 and after that the way its address and related records were made is in itself a research part of the historical series of radio and it is also true that after 2017 It has also been made available in regional dialects to make it as accessible as possible to the masses in India, although the CSDS Center for the Study of Developing Societies limits its broadcast count i.e. the number of sources to 40%.

Here you will be surprised and informative to know that due to this, the revenue of Akash Vani has also increased. This is the longest running program in the broadcasting history of Indian Radio i.e. Akashvani in which even foreigners participated.

Former US President Barack Obama was also a part of the recording of the episode of Mann Ki Baat specially telecast on 27 January 2015 and the interesting thing is that on 29 September 2019, Indian Nightingale Lata Mangeshkar was also its special guest.

Surveys also show that topics like Selfie with Daughter, Incredible India, Fit India and Message to Soldier were liked the most.

The people behind this successful program broadcast by India’s public broadcaster Akashvani are those in whom the Prime Minister has a special interest and the Prime Minister does not leave any topic that is not included in it to connect directly with the public. From the success of cleanliness campaign and Mangal Mission to skill development and disabled children, the PM has discussed in these programs and in this he also gives the message of preparation and good wishes for the exams to small children and students.

The specialty of this Mann Ki Baat of Akash Vani Radio is that it is broadcasted in different languages by all the channels and websites of the Indian public broadcaster Doordarshan and government media and it includes those people who have contributed to the society in their life. If we look at the last 110th programs, we will come to know that from Netaji Subhash Chandra Bose and Gandhi to Dr. Ambedkar and other people, their messages and their philosophy have been acquired. His works in Indian public life have been included in this.

Now that it is time to complete a decade of this special radio broadcast, we can see how such programs can directly connect the public with President, Head of State and Prime Minister as their leaders. You can share your activities in their programs. You can talk about the work done and when this is broadcasted from the mouth of Prime Minister to crores of people, it becomes a part of history and you also feel historical connection to that work.

THE VIEWS EXPRESSED BY THE AUTHOR ARE PERSONAL

Prof Dr Krishan Kumar Rattu The writer is former Deputy Director General of Doordarshan and renowned media expert

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Daily Astro

21-06-2025

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Aries

Ganesha says it will be an important day for you, Aries. Your energy and confidence are ready to take you to new heights. Today you will be able to express your thoughts with clarity, which will increase your communication skills. New opportunities may arise in the working areas, which you have to be ready to take advantage of. In social life, you can make new meetings, which will prove beneficial for you in the future. This day will be good for solving family issues, and you will be able to establish better relations with your close ones. In the field of health, take care of your routine and resort to yoga or meditation to relieve mental stress. Controlling your expenses will be a smart move, as any sudden financial need may arise. Overall, this day is for you to stay positive, just use your insight and energy properly.

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Pisces

Ganesha says it is going to be a positive day for you. Your sensitivity and intuition will flourish today, allowing you to establish better connections between yourself and others. It is time to connect with someone or refresh old memories. Try to communicate with people close to you, as it will strengthen your relationships. In the field of work, your creativity will be cyclical today. If you are working on a project, your ideas will be new and full of innovation. Do not be afraid to share your ideas, it will give you positive feedback from your colleagues. In terms of financial condition, avoid any big investments. Small expenses will prove to be justified but think well before making any big decisions for the long term. In terms of health, focus on a balanced diet and regular exercise. For mental health, practicing meditation or yoga will help keep you stress-free.

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Aquarius

Ganesha says new opportunities are likely to open up for you. You will be in a position to take your creative abilities to new heights. This is the time to share your ideas and make new plans. Your friends and family will support your ideas, so it will be beneficial to take their advice into account. Positive changes are possible in business. This is the right time to work on an important project. You will get an opportunity to use your skills and knowledge properly. But, be careful; in some cases, you will need to control your emotions. In personal life, relationships will deepen. You will try to spend more time with your loved ones. This is a good time for love and companionship. Enjoy emotional moments that will make your relationships stronger. Be health conscious. Dedication to yoga and meditation will give you mental peace. These activities will keep not only your body but also your mind active. Overall, today will be full of possibilities for you. Stay committed to your dreams and work on them.

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Capricorn

Ganesha says your day is full of some new possibilities. You will experience grace and stability in your actions. This is the time to focus on your goals and work with determination to pursue your plans. You are likely to get success in your work, especially if you maintain your hard work and dedication. Positive changes can also be seen in your relationships. You will get a chance to spend time with family and listen to them, which will increase mutual understanding and depth. Focus on communication, as it will make your relationships stronger. However, it is also time to make monthly plans. Take care of your financial matters and try to save. This is the time when you can take concrete steps for your future. Your health condition is likely to remain normal but take some rest. Maintaining a mental balance will be important for you. Stay positive and keep faith in your actions!

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Sagittarius

Ganesha says today will be full of new possibilities and positive energy for you. You will feel a rise in your confidence, which will keep you open to new opportunities. This is the right time to make an important decision. Your spirituality and intuition will be strong, which will enable you to understand and face difficulties. Spending time with friends and family will awaken a sense of happiness and satisfaction in your mind. Relationships with colleagues at work can take a new direction. Cooperation and communication will help solve problems. If you face an obstacle or challenge, remember that you can overcome it. In terms of health, you may need to make a little improvement in your routine. Regular exercise and a balanced diet will give you freshness and energy. Strengthening social relationships and contacting new people will also be beneficial today. This is the time for self-growth and positive change for you, so recognize the energy within you and use it properly.

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Scorpio

Ganesha says today will be full of enthusiasm and energy. You will move towards achieving your goals, and your hard work will pay off. Social life will also be active; you will get a good chance to spend time with friends and family. In terms of health, take a little caution. Focusing on meditation and exercise will help reduce mental stress. This is also a good time to take up a new hobby, which can unleash your creativity. Take wise steps in terms of money. Make informed decisions while investing. For potential financial gains, take a look at past projects again. Your career is showing good signs of progress. Your ideas may be appreciated at the workplace, which will increase your confidence. Still, some issues may require restraint. Overall, today will prove to be positive and auspicious for you. Spend it with pride with your loved ones.

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Libra

Ganesha says today will be a very auspicious and positive day. You will get a chance to clarify your thoughts, which will bring stability to your personal and professional relationships. Your communication skills will increase, and this will open the doors of new possibilities for you. Your creativity and aesthetic sense will be especially strong today. If you are associated with any art or design, your work will be appreciated. This is the right time to express your feelings. If you are confused about a decision, trust your intuition; it will show you the right path. In terms of health, small changes can make your life better. Focus on regular exercise and a balanced diet. In love and relationships, a new understanding will develop, which will strengthen the mutual bond even more. Overall, this day is a sign of positive changes and new beginnings for you. Stay focused on your goals and recognize your inner strengths.

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Virgo

Ganesha says today is a suitable day to highlight your cognitive abilities and business skills. Today, you will be full of clarity and precision in your actions, which will increase your value among your colleagues and superiors. There is a possibility of bringing some changes to your routine, which will bring positive results for you. This is a good time to improve relations with family members. Try to resolve any old disputes, and keep communication open. In terms of health, meditation and yoga will bring mental peace. Also, take some time out of your routine for exercise. From a financial point of view, this is the right time to make a good plan for the right investment. Take a good look at the options available to you and make a wise decision. Overall, today will prove to be a day of new possibilities and positive changes for you. Be full of confidence and stay focused on your goals.

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Leo

Ganesha says today will be a day full of energy and inspiration. Your confidence will increase and your thoughts will come out with clarity. On this day, you will be able to see some new possibilities in your career, which will bring you hard work. Mutual understanding and harmony will increase your relationship, which will create a happy atmosphere among the family. This is a great time to express your thoughts clearly, so do not hesitate to communicate with your partner or friends. It is important to be health conscious, a little exercise and meditation will maintain your mental and physical health. Overall, this day will bring activity and positivity for you, so make the most of all the opportunities!

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Cancer

Ganesha says it will be a day of information and communication for you. Your mind will be full of ideas and you will be able to express your ideas well. There is a possibility of some new opportunities in professional life, which can prove beneficial for you. It is a good time to strengthen relationships with your colleagues, so work together at the workplace. Your emotional state will also be strong. Time spent with family will give you satisfaction. If you have any old problem going on, then the right time is coming to solve it. However, you need to keep your emotions under control, so that you do not get agitated over small things. In terms of health, try to practice yoga and meditation. It will empower you both mentally and physically. Take informed decisions in financial matters; do not rush into any investments. In summary, this day will be all about communication and cooperation, which will lead to positive changes for you.

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Gemini

Ganesha says there will be a new energy and freshness in your thoughts, which will make your personality even more attractive. Social contacts are likely to increase, which will expand your network. You will be inspired to spend blissful time with your friends and family. Some positive changes can also be seen in the business sector. The results of your hard work will gradually start coming, and this will motivate you to move forward. Keep in mind that while sharing your ideology, work with empathy, this will strengthen your relationship with colleagues. It is important to be health conscious. A little attention and relaxation will give you mental freshness. Practicing yoga or meditation will be beneficial for you. This day will be full of positivity and new possibilities for you. Express your mind openly and do not hesitate to adopt new ideas.

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Taurus

Ganesha says it will prove to be a positive day for you, Taurus. You will feel energetic and full of confidence. The time has come to reap the fruits of your hard work and efforts. The workload may stress you for a while, but you will face all the challenges recognizing your strengths. Sweetness will also remain in your relationships. Spending time with your family and friends will be a source of joy for you. Conversation with someone special can give you a new vision and promote mutual understanding. A special occasion may be organized among friends or family, which will bring happiness and harmony to you. Moments spent with loved ones will give you mental peace. It is important to be health conscious. A little exercise or yoga will give peace to your mind and energy to your body. Your day will be full of happiness and positivity, just keep your thoughts and emotions balanced.

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21-06-2025