THE PERFECT STYLE QUOTIENT

The three-day Jaipur Couture Show, presented by First India and Bharat24- Vision of New India was organised at The Palace on Ajmer Highway from March 13 to March 15.

Jagdeesh Chandra graced the occasion as the chief guest and appreciated the designer, Hardik Patel for his exquisite collection designed under the brand Neelja. Neelja presented the very rare Dhabu print and Ajrakh collection with modernized design with an aim of promoting the artisanal heritage to the next generation of youth.Neelja is a wellrenowned brand based in Akola, Chittorgarh, Rajasthan. The brand is powered by Craftifly Producer Company Limited and sponsored by the Development Commissioner of Handicrafts. The brand specialises in Indigo Dabu Printing and Block Printing techniques. It is also known for creating creative handcrafted apparel and home décor items. The skilled artisans at Neelja create exquisite handmade designs using traditional printing techniques. Neelja’s clothing line showcased sarees, kurtas, dresses and jackets all crafted with utmost care. Neelja’s products are cherished by customers worldwide for their beauty, durability and unmatched quality.