BJP eyes the beneficiary and the backward

Lucknow: The electoral strategy of the Bharatiya Janata Party has undergone a change in Uttar Pradesh.

By its very nature, BJP does midcourse correction at the time of any election. Four phases of voting have been completed in the Uttar Pradesh elections and before the fourth phase of polling, it seems that BJP has changed its strategy.

Before the campaigning for the fourth phase ended, Prime Minister Narendra Modi started asking for votes in his name. He asked people in their meetings that will the people vote for him? This strategy to ask for votes in his name raises two points to keep in mind.

The first is to unite the beneficiaries of the central government’s schemes in favour of the BJP and secondly to give a message to the voters of the backward castes. It seems that the BJP’s internal assessment is that Yogi Adityanath’s face may not able to polarise more votes at this point and has reached its limit in that regard, while even issue of anti-incumbency is also being observed.

On the other hand, Prime Minister Modi has heard people say that since they have eaten Modi’s salt, then they will not cheat on him.

This means that the distribution of ration, salt and oil to the most backward and deprived sections of the society has had the desired effect and this is when PM Modi has started giving a message to that voter.

By playing the stake of his face, he has again started an attempt to connect the backward and most backward castes closely with the BJP.

How much success will be achieved in this, it cannot be said right now but BJP has started a bid to ‘change the winds’.