Wednesday, October, 28,2026

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Nico Digital PR Partners with Salt Lake Sanskritik Sansad to Drive Integrated Communications for Kolkata’s Landmark Dussehra Celebrations

Kolkata (West Bengal) : Integrated communications agency Nico Digital partnered with Salt Lake Sanskritik Sansad for its Durga Puja and Dussehra celebrations at Central Park, Salt Lake, managing communications and media engagement across the event lifecycle, from pre-event outreach and inauguration-day coordination to on-ground media facilitation and post-event amplification. The six-day celebrations, held from 15 to 20 October, brought together strategic public relations, stakeholder communication and event-led storytelling for a large-scale cultural gathering that featured the team behind the upcoming film Ramayana, drawing over 70 lakh visitors across the festivities

The engagement placed Nico Digital at the centre of communications for one of Kolkata’s most prominent festive gatherings, requiring sustained coordination across multiple event stages, stakeholders and media touchpoints. The agency’s role encompassed building awareness ahead of the celebrations, facilitating media engagement during key moments and extending the event’s visibility beyond its conclusion.

In the lead-up to the celebrations, Nico Digital worked on media outreach to establish the significance of the celebrations and generate interest around the programme. The agency worked to shape the event narrative around Salt Lake Sanskritik Sansad’s cultural legacy, the scale of the planned festivities and the coming together of Durga Puja and Dussehra in a unified celebration. The approach ensured that the event’s wider cultural relevance remained central to its public positioning.

The communications effort translated into 100+ media personnel attending the celebrations and over 150 media stories across publications and platforms, giving Salt Lake Sanskritik Sansad a strong presence in the news cycle. Through sustained outreach and the amplification of key moments before, during and after the event, Nico Digital helped build a continuous narrative around Kolkata’s Dussehra celebrations, extending the conversation beyond the venue and bringing the event into wider public and media attention.

The celebrations were inaugurated on 15 October by the Hon’ble Governor of West Bengal, Shri Ravindra Narayan Ravi, in the presence of other dignitaries. The celebrations subsequently drew considerable attention on 20 October with the arrival of West Bengal Chief Minister Shri Suvendu Adhikari and members of the Ramayana team, including actors Ranbir Kapoor, Yash and Ravie Dubey, alongside producer Namit Malhotra. The Chief Minister’s announcement that Ramayana would be made tax-free in West Bengal added another significant news development to the occasion.

Post-event communication formed another important part of the mandate, carrying the story beyond the six-day programme. By consolidating the event’s defining moments, prominent participation and cultural significance into a wider narrative, the agency’s approach sought to sustain attention around Salt Lake Sanskritik Sansad’s celebrations and the scale of public participation they generated.

Held under the theme Ram Ki Ayodhya, the festivities brought Durga Puja and the Sansad’s annual Dussehra celebrations together in a unified experience for the first time. Supported by Shyam Steel, Macaw Paints and Lux Cozi, the programme featured cultural performances, an elaborate festive setting, a larger-than-life idol of Shri Ram, a grand drone show and the burning of a 70-foot Ravan. The event’s reported footfall of over 70 lakh visitors underscored the scale of the gathering and its significance as a major cultural destination in the city.

The engagement reflects the growing importance of integrated communications in managing high-profile public events, where the work extends beyond securing visibility for individual announcements. From establishing a clear narrative before an event to navigating live developments and maintaining relevance after its conclusion, communications must operate as a continuous function. Nico Digital’s partnership with Salt Lake Sanskritik Sansad demonstrates the agency’s approach to managing this complexity through coordinated media engagement and narrative development across the event lifecycle.

Speaking on the engagement, Mr Aditya Kathotia, Founder & Director, Nico Digital, said: “An event of this scale brings together several moving parts, and the communications function needs to remain closely aligned with developments at every stage. Our partnership with Salt Lake Sanskritik Sansad involved working across the build-up to the celebrations, key moments on the ground and communication following the event. The scale of participation, the diversity of stakeholders and the significance of the occasion called for a considered approach to how the event was presented to different audiences. We value the opportunity to work on engagements of this nature, where communications play an important role in connecting a large public gathering with its wider cultural significance.”

The partnership further strengthens Nico Digital’s experience in managing communications for large-format events and multi-stakeholder engagements. As brands and institutions increasingly look for communications partners capable of connecting planning, media relations and post-event storytelling, the agency continues to build its approach around sustained engagement, relevant narratives and communications that serve objectives beyond the event itself.

About Nico Digital

Nico Digital is a revenue-focused, AI-driven digital marketing and communications agency specialising in SEO, AI Search and Answer Engine Optimisation (AEO), digital PR, performance marketing and content strategy. Founded in 2010, the agency helps businesses turn digital visibility into measurable growth through data-driven strategies and AI-powered solutions. With over 175 active clients, 327+ successful campaigns and a team of 100+ marketing and PR specialists, Nico Digital serves brands across India, the US, UK, Europe and APAC. Led by Founder and CEO Aditya Kathotia, the agency partners with businesses across D2C, B2B, fintech, SaaS and manufacturing sectors to build sustainable digital growth.

Website: https://www.nicodigital.com/
Media Contact: +91 98301 57668


 

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Daily Astro

28-10-2026

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Aries

Ganesha says it will be an important day for you, Aries. Your energy and confidence are ready to take you to new heights. Today you will be able to express your thoughts with clarity, which will increase your communication skills. New opportunities may arise in the working areas, which you have to be ready to take advantage of. In social life, you can make new meetings, which will prove beneficial for you in the future. This day will be good for solving family issues, and you will be able to establish better relations with your close ones. In the field of health, take care of your routine and resort to yoga or meditation to relieve mental stress. Controlling your expenses will be a smart move, as any sudden financial need may arise. Overall, this day is for you to stay positive, just use your insight and energy properly.

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Pisces

Ganesha says it is going to be a positive day for you. Your sensitivity and intuition will flourish today, allowing you to establish better connections between yourself and others. It is time to connect with someone or refresh old memories. Try to communicate with people close to you, as it will strengthen your relationships. In the field of work, your creativity will be cyclical today. If you are working on a project, your ideas will be new and full of innovation. Do not be afraid to share your ideas, it will give you positive feedback from your colleagues. In terms of financial condition, avoid any big investments. Small expenses will prove to be justified but think well before making any big decisions for the long term. In terms of health, focus on a balanced diet and regular exercise. For mental health, practicing meditation or yoga will help keep you stress-free.

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Aquarius

Ganesha says new opportunities are likely to open up for you. You will be in a position to take your creative abilities to new heights. This is the time to share your ideas and make new plans. Your friends and family will support your ideas, so it will be beneficial to take their advice into account. Positive changes are possible in business. This is the right time to work on an important project. You will get an opportunity to use your skills and knowledge properly. But, be careful; in some cases, you will need to control your emotions. In personal life, relationships will deepen. You will try to spend more time with your loved ones. This is a good time for love and companionship. Enjoy emotional moments that will make your relationships stronger. Be health conscious. Dedication to yoga and meditation will give you mental peace. These activities will keep not only your body but also your mind active. Overall, today will be full of possibilities for you. Stay committed to your dreams and work on them.

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Capricorn

Ganesha says your day is full of some new possibilities. You will experience grace and stability in your actions. This is the time to focus on your goals and work with determination to pursue your plans. You are likely to get success in your work, especially if you maintain your hard work and dedication. Positive changes can also be seen in your relationships. You will get a chance to spend time with family and listen to them, which will increase mutual understanding and depth. Focus on communication, as it will make your relationships stronger. However, it is also time to make monthly plans. Take care of your financial matters and try to save. This is the time when you can take concrete steps for your future. Your health condition is likely to remain normal but take some rest. Maintaining a mental balance will be important for you. Stay positive and keep faith in your actions!

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Sagittarius

Ganesha says today will be full of new possibilities and positive energy for you. You will feel a rise in your confidence, which will keep you open to new opportunities. This is the right time to make an important decision. Your spirituality and intuition will be strong, which will enable you to understand and face difficulties. Spending time with friends and family will awaken a sense of happiness and satisfaction in your mind. Relationships with colleagues at work can take a new direction. Cooperation and communication will help solve problems. If you face an obstacle or challenge, remember that you can overcome it. In terms of health, you may need to make a little improvement in your routine. Regular exercise and a balanced diet will give you freshness and energy. Strengthening social relationships and contacting new people will also be beneficial today. This is the time for self-growth and positive change for you, so recognize the energy within you and use it properly.

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Scorpio

Ganesha says today will be full of enthusiasm and energy. You will move towards achieving your goals, and your hard work will pay off. Social life will also be active; you will get a good chance to spend time with friends and family. In terms of health, take a little caution. Focusing on meditation and exercise will help reduce mental stress. This is also a good time to take up a new hobby, which can unleash your creativity. Take wise steps in terms of money. Make informed decisions while investing. For potential financial gains, take a look at past projects again. Your career is showing good signs of progress. Your ideas may be appreciated at the workplace, which will increase your confidence. Still, some issues may require restraint. Overall, today will prove to be positive and auspicious for you. Spend it with pride with your loved ones.

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Libra

Ganesha says today will be a very auspicious and positive day. You will get a chance to clarify your thoughts, which will bring stability to your personal and professional relationships. Your communication skills will increase, and this will open the doors of new possibilities for you. Your creativity and aesthetic sense will be especially strong today. If you are associated with any art or design, your work will be appreciated. This is the right time to express your feelings. If you are confused about a decision, trust your intuition; it will show you the right path. In terms of health, small changes can make your life better. Focus on regular exercise and a balanced diet. In love and relationships, a new understanding will develop, which will strengthen the mutual bond even more. Overall, this day is a sign of positive changes and new beginnings for you. Stay focused on your goals and recognize your inner strengths.

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Virgo

Ganesha says today is a suitable day to highlight your cognitive abilities and business skills. Today, you will be full of clarity and precision in your actions, which will increase your value among your colleagues and superiors. There is a possibility of bringing some changes to your routine, which will bring positive results for you. This is a good time to improve relations with family members. Try to resolve any old disputes, and keep communication open. In terms of health, meditation and yoga will bring mental peace. Also, take some time out of your routine for exercise. From a financial point of view, this is the right time to make a good plan for the right investment. Take a good look at the options available to you and make a wise decision. Overall, today will prove to be a day of new possibilities and positive changes for you. Be full of confidence and stay focused on your goals.

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Leo

Ganesha says today will be a day full of energy and inspiration. Your confidence will increase and your thoughts will come out with clarity. On this day, you will be able to see some new possibilities in your career, which will bring you hard work. Mutual understanding and harmony will increase your relationship, which will create a happy atmosphere among the family. This is a great time to express your thoughts clearly, so do not hesitate to communicate with your partner or friends. It is important to be health conscious, a little exercise and meditation will maintain your mental and physical health. Overall, this day will bring activity and positivity for you, so make the most of all the opportunities!

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Cancer

Ganesha says it will be a day of information and communication for you. Your mind will be full of ideas and you will be able to express your ideas well. There is a possibility of some new opportunities in professional life, which can prove beneficial for you. It is a good time to strengthen relationships with your colleagues, so work together at the workplace. Your emotional state will also be strong. Time spent with family will give you satisfaction. If you have any old problem going on, then the right time is coming to solve it. However, you need to keep your emotions under control, so that you do not get agitated over small things. In terms of health, try to practice yoga and meditation. It will empower you both mentally and physically. Take informed decisions in financial matters; do not rush into any investments. In summary, this day will be all about communication and cooperation, which will lead to positive changes for you.

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Gemini

Ganesha says there will be a new energy and freshness in your thoughts, which will make your personality even more attractive. Social contacts are likely to increase, which will expand your network. You will be inspired to spend blissful time with your friends and family. Some positive changes can also be seen in the business sector. The results of your hard work will gradually start coming, and this will motivate you to move forward. Keep in mind that while sharing your ideology, work with empathy, this will strengthen your relationship with colleagues. It is important to be health conscious. A little attention and relaxation will give you mental freshness. Practicing yoga or meditation will be beneficial for you. This day will be full of positivity and new possibilities for you. Express your mind openly and do not hesitate to adopt new ideas.

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Taurus

Ganesha says it will prove to be a positive day for you, Taurus. You will feel energetic and full of confidence. The time has come to reap the fruits of your hard work and efforts. The workload may stress you for a while, but you will face all the challenges recognizing your strengths. Sweetness will also remain in your relationships. Spending time with your family and friends will be a source of joy for you. Conversation with someone special can give you a new vision and promote mutual understanding. A special occasion may be organized among friends or family, which will bring happiness and harmony to you. Moments spent with loved ones will give you mental peace. It is important to be health conscious. A little exercise or yoga will give peace to your mind and energy to your body. Your day will be full of happiness and positivity, just keep your thoughts and emotions balanced.

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28-10-2026