Say Hello to Hallyu!

Serving the Gen-Z with some trendy looks inspired by Korean Fashion!

We have seen an evolution in the fashion industry. From cultural looks to the saga of western outfits has hit the Indian floor with the boom!

But currently, a new wave of fashion is seen, which is very popular among teenagers and youth, that has arrived from the street of Seoul.

Fashion has been part of Korean culture for a long time. But the seeds for global fashion influence bloomed flowers when South Korea became a garment manufacturing heart of H&M in the 1970s.

It rained a world of possibilities and gave way to a beautiful Hallyu, the ‘Korean wave’ of pop culture in the sky of fashion.

Much thanks to the internet that has helped to promote the Hallyu fashion trends.

But of all the jaw-dropping statistics out of South Korea, the splashiest is that K-pop sensation BTS, not only broke records in music but have contributed to every pillar of their country.

Fashion, culture and with a whopping $4.65 billion of GDP.

They have earned brand ambassadorship of famous economic and fashion leagues such as Samsung, Puma, Fila and Louis Vuitton with other top conglomerates.

Because when Kpop or K drama Stars wear something, people believe that’s the style of K Fashion.

While many fandoms follow their idols there are also distinct differences between these styles. Let’s explore the different types of Korean fashion styles out there.

THE HONGDAE STREET STYLE

The most common and relaxed street look, mixing the aesthetics of rock and hip hop. The top part is oversized with relaxed fit pants, shorts or a skirt to go with it.

COVER UP AND PURE STYLE

Koreans are not very religious, but their values are rooted in conservatism. It is expected from women to act and look pure, and do not wear anything too revealing, especially in the top part.

You have to cover your shoulders, chest, and stomach. One should avoid wearing backless dresses when travelling in South Korea.

MINI SKIRT AND SHOW LONG LEG

Going mini in the lower body has been a trend in Korea. The skirts are bodycon skirts, with a high waist. Also layering up is also very common in Korea.

It gives classy look with an aesthetic touch.Also if you are in love, then you can match your outfit with your bae. It’s a fashion statement in Korea that couples wear matching clothes.