BJP BEGINS DRIVE TO CONNECT WITH BENEFICIARIES OF GOVT SCHEMES

Lucknow: In the run up to the upcoming assembly elections of UP, BJP is implementing multi-faceted strategies. On one hand, an honest and credible image of PM Modi and CM Yogi is being projected to garner public support.

On the other hand, the BJP camp is going to kick off a mega campaign to connect the beneficiaries of various schemes of the center and the state governments.

BJP’s ‘think tank’ believes that the beneficiaries who have received the benefits of government schemes form a significant vote block; they have the ability to influence many other voters besides themselves.

According to estimates, the number of beneficiaries of government schemes in UP is around seven crore.

The campaign to contact the beneficiaries of several schemes like Kisan Samman Nidhi, Ujjwala, Jan Dhan Yojana, PM Awas Yojana, Ayushman Bharat is being launched from Tuesday.

Party strategist wants to convert these beneficiaries, including farmers, women and laborers, into its voters. Apart from party office-bearers, MPs, MLAs, 1.63 lakh booth functionaries will also participate in this ‘Labharthi Sampark Abhiyan’.

According to a senior BJP leader, the team of the party officials will contact the beneficiary families belonging to each booth and appeal to them to vote in favor of BJP.

Feedback will also be taken from them so that the mechanism of smooth delivery of benefits of the schemes can be improved.

The party leaders are confident that a large section of these beneficiaries would support the BJP instead of getting caught in the grip of the caste-religious equations of the opposition parties.