Thirteen senior women scorch the ramp with style and glamour in Rohit Verma's couture collection VRIDDH

Mumbai (Maharashtra): VRIDDH is a celebration of life, a feeling of accomplishment, and a life well-lived. The plethora of human experiences is brought under one-fold VRIDDH. It is not the end of life but a myriad of life circumstances depicted at one go. It symbolizes the epitome of a fulfilled life, a time to relax and enjoy the shade and fruits of the tree nurtured by hard work and the dedication of youth.

VRIDDH as the collection is a peek through a pigeonhole of the expanse and dynamic nature of human life. Old age is not the end of things as speculated or undermined, not worth investing in. It is that golden period where the young can benefit and draw all that they can benefit from in the challenges of years ahead. Let’s joyously celebrate every moment that we can with our VRIDDH and make them feel special, needed, and cared for with every passing moment. Let’s imbibe the zeal and vigour with which they have lived so far. It is not all about black and grey it is all about pumping the colours into their lives weaving love, harmony, and dedication to their remaining years of a fulfilled life.

Rohit Verma gets you the collection celebrated by the VRIDDH and symbolizes the eternity of life. Creative vision and skilled artistry have molded Rohit Verma into one of India’s most intuitive fashion designers. His painstaking attention to detail in each of his hand-crafted designs has earned him a considerable reputation as a designer who specializes in every sector of the industry from Sarees & Evening gowns to Bridal wear & Kaftans. Today Rohit’s signature designs are showcased in fashion hubs across the world like New York & Vancouver "They were bubbling with enthusiasm and willingness to try out all that they have not done before, it's inspiring to see them live their lives now."

The evening of the collection launch saw the presence of Sara Afreen Khan, Simple Kaul, Naina Mansukhani, Rehan Shah, Sweta Mohanty, Tannaz Irani, Yasmin Qureshi, Manali Jagtap, Rj Malishka, Krishna Bharadwaj, Shilpi Verma, Ria Chakravorty & many more.

Having lost her father at a very young age, Mala Mansukhani imbibed the value of labour and living a life of dignity from her mother. A single mother who was bringing up four daughters in a world quite different from the one we are in currently, Mala’s mother taught her how a strong foundation can help you overcome anything.  A health-conscious senior herself, it troubled her to see so many people above the age of 50 around her giving into loneliness, depression, and sedentary life with the understanding that it’s the twilight of their lives. With Grow Younger, she began conducting workshops and boot camps to help seniors live a holistic lifestyle—mind, body, and soul. And what began as an initiative, has now turned into a full-fledged movement " We didn’t quite realize how much difference something like this would make. Some of them got tearful and very emotional seeing themselves in Rohit's outfits. We are glad that it made a difference."

Ranjit Rodricks is a popular fashion editor and man-about-town from Mumbai. During his long career he has met and interacted with international superstars like Linda Evangelista, Cindy Crawford, Emma Bunton (of the Spice Girls), Tommy Hilfiger, Adam Gilchrist, Shane Warne, Prince Michael of Kent, Mark Shand (brother of Camilla, Duchess of Cornwall), Satya Oblette, Princess Francoise Sturdza, Robert Miles, Bibhu Mohapatra, Naeem Khan, Irina Shayk and Daniel Beddingfield amongst many others " This event was all about how, if you are young at heart, you are still young. We aren’t ageing any younger so this evening was a much-needed reminder"