Brown Bear Augments The Revolutionary Growth Of The Leather Accessories Market In India
Mumbai: Conceptualised in Germany, the Brown Bear brand www.brownbear.in has been well known in the world of leather goods for over twenty years.
With a range of products for men and women, Brown Bear’s signature is German design and innovation coupled with impeccable Indian handiwork and craftsmanship, with each piece being handmade in India.
Named for that rarest of rare creatures, the Brown Bear, a leather product from the brand, evokes the same sense of excitement and exceptionality that a sighting of the magnificent beast does.
With top-quality hide and exquisite finishing, Brown Bear has created a curated range of products for men and women at a price point that is accessible to a broad audience.
“Controversial, rare, luxurious, exclusive, sought after… These are just a few adjectives that can be used to describe the thriving leather goods market across the world, particularly in India. Our ethos is to bring to the discerning Indian clientele a product of the best quality and craftsmanship to fill the gap and the demand for leather in the affordable luxury segment,” says Mr. Ankit Agarwal, Co-founder and spokesperson for Brown Bear.
Their products adhere to global fashion standards and are stylish and functional. The brand has included RFID protection in all its small leather goods, ensuring safety, security, and aesthetics.
Grand View Research, the global leather goods market size was valued at USD 394.12 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 5.9 percent from 2021 to 2028. The Indian leather market is also likely to rise, owing to rising consumer disposable income, improved living conditions, changing fashions, and increased domestic and international tourism. The market is expected to benefit from expanding demand for comfortable leather garments, footwear, and accessories and increased brand awareness.
With India's leather market expanding rapidly, Mr. Ankit Agarwal, Co-founder, and spokesperson for Brown Bear, says ‘our brand is dedicated to creating not just fashionable, but also classic and timeless products that go beyond one season or style cycle. The E-commerce business is rising overall in India, and we are projecting an increase of at least 15% - 20% in sales in the first and second quarters. And another 20% - 30% in sales for 2022-2023 as we will introduce new SKU’s and our premium range.’
Leather is often associated with status, and Brown Bear is committed to making high-quality luxury goods available to everyone worldwide via the brand's robust e-commerce platform.
In time for the upcoming festive season in India, Brown Bear has created a special range of gifting options with wallet and card holder sets in time for Raksha Bandhan, Diwali, a travelers special, and a collection of women’s wallets as well.
In the pipeline also is a range of work accessories, including classy briefcases and laptop bags that will take your work wardrobe to the next level.
All of Brown Bear’s products can be customized with names or initials, making them truly unique and the perfect treat for yourself or a gift for a loved one.
