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GO WITH VEGAN!
Yash Saini, the youngest and first vegan entrepreneur from Jaipur and a proud member of the First India family, is championing a healthy lifestyle as part of the Christmas and New Year resolution initiative. Ahead of the New Year, Yash, along with team member Mohit Saini, visited various iconic tourist spots in the Pink City to promote the benefits of adopting a vegan lifestyle.
The campaign featured catchy posters and banners with the slogan, “Non Veg Chhoro, Vegan Khao; Vegan Khane Humare Paas Aao...#GO WITH VEGAN” (Quit Non-Veg, Try Vegan Meals at Go with Vegan). The initiative emphasises transitioning to a healthy and sustainable way of living while enjoying equally delicious plant-based delicacies.
Through this effort, Yash Saini aims to inspire Jaipurites to adopt a vegan lifestyle that not only promotes personal well-being but also contributes to environmental sustainability. The campaign is already creating waves in Pinkcity’s culinary scene.
