Xiaomi Responds to Viral Diwali Rangoli With Brand Invitation for Newlywed Couple

This Diwali, an unexpected connection lit up social media. Ishita, a newlywed in her mid-twenties, shared a throwback photo on Twitter of a rangoli she crafted for her husband, Manish, featuring the initials “MI” in the center—a nod to their names, Manish and Ishita. Fans, however, quickly noticed a striking similarity to Xiaomi’s “MI” logo, jokingly tagging the tech brand and even speculating if the couple might also be Mumbai Indians fans. Xiaomi soon joined in on the fun, calling it their #MiDiwaliMoment and inviting the couple to their office for a special “brand bonding” experience.

The story didn’t end there. Meme pages quickly picked it up, and the tale went viral across Instagram, with humorous posts celebrating the lighthearted exchange. Xiaomi further amplified the buzz by launching a mini-vlog series featuring Ishita and Manish’s office visit. Four vlogs have already been released, showcasing the couple’s laughter-filled behind-the-scenes moments as their inside joke transformed into a festival highlight. The playful exchange has made this Diwali moment a favorite on social media this year.