Reliance Retail's Tira Launches 'Akind', a Skincare Brand Co-Founded by Mira Kapoor

Mumbai: Reliance Retail's beauty platform Tira announced the launch of its new skincare brand, 'Akind', co-founded by Mira Kapoor. The brand was unveiled at Tira's flagship store at Jio World Drive in Mumbai and will be available both online and offline at Tira, India's premium beauty destination. 'Akind' aims to empower individuals to achieve their skincare goals.

Each formulation in the Akind range focuses on improving skin barrier health and falls under three categories: BUILD, BALANCE, and DEFENCE. The BUILD range includes the Clean Slate Hydrating Cleanser, On Cloud Nine Lightweight Moisturizer, and Sleep Tight Firming Serum, which focus on repairing and restoring the skin barrier. The BALANCE range, with products like the Fresh Start Oil-Free Balancing Cleanser, Bounce Back Soothing and Purifying Toner, and Get Even Everyday Multi-Active Serum, helps maintain skin equilibrium, resulting in a healthy glow.

The DEFENCE range features the Bright Idea Radiance Serum, No Shade Sunscreen Primer SPF 50 PA++++, and Super Smooth Sun Stick SPF 50 PA+++, designed to protect the skin from external aggressors like pollution and sun damage. Isha Ambani, Executive Director of Reliance Retail Ventures Limited, expressed excitement about the launch, calling it a significant milestone in Tira's journey and reaffirming the commitment to innovation and excellence.

Mira Kapoor shared her skincare journey, emphasizing the importance of listening to one's skin. She highlighted the extensive research and high-efficacy ingredients behind Akind, aiming to offer high-performance, price-conscious skincare that helps users achieve the best version of their skin. Following the success of Tira Tools and Nails Our Way, Reliance Retail continues to expand its innovative beauty offerings with Akind.