R|Elan, JJ Valaya showcases eco-friendly fabrics on Day 2 of Lakme Fashion Week

Mumbai: Renowned fashion designer JJ Valaya showcased his latest collection from his bridge-to-luxury brand, JJV Kapurthala, on Day 2 of Lakme Fashion Week (LFW) x FDCI.

R|Elan has a partnership with renowned designer and couturier JJ Valaya to display a unique collection from his bridge-to-luxury brand JJV Kapurthala during Lakme Fashion Week X FDCI, which began on March 13 at the World Convention Centre in Mumbai.

The collection incorporated innovative materials. It is made from Relan’s eco-friendly fabrics, crafted from recycled PET bottles, and innovative technologies such as R|Elan Kooltex, ensuring both style and sustainability. From reducing textile waste to enhancing garment performance, JJV seamlessly integrated ethical practices into its design ethos.

Commenting on the collaboration, Hemant D Sharma, President – Polyester, Reliance Industries Limited (RIL), said, “RIL’s collaboration with JJ Valaya’s JJV Kapurthala exemplifies our commitment to nurturing the best talent while advancing sustainability and circularity in the textile and fashion industry. By integrating R|Elan eco-conscious fabrics and innovative technologies, we have not only fostered a new wave of creativity in the luxury segment but also championed sustainable and circular concepts throughout the value chain.”

Designer JJ Valaya shared, “It was a pleasure to work with exquisite fabrics in putting together our new line, especially when those fabrics champion sustainability. R|Elan™ fabrics have beautifully complemented our prints and cuts, offering versatility and diverse weights that adapt well to various silhouettes from our stable.”