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India’s Tractor Retail Sales Surge 27.82% in July 2026, Cross 1.07 Lakh Units

Indore (Madhya Pradesh): According to the recent report on retail tractor sales in July 2026 sourced from Tractor Gyan, which is India's largest digital portal for tractors and agricultural insights, the aggregate retail tractor sales for July 2026 stand at 1,07,329 units, posting a YoY increase of 27.82% against the sales of 83,970 units in July 2025.

The growth is mainly due to the steady demand for tractors in rural India, supported by a favourable monsoon and agricultural activities, along with Kharif Sowing in the major agricultural belts of the country.

Retail Tractor Sales in July 2026

Mahindra retained its pole position with sales of 24,918 tractors, which represented 23.22% market share; however, its market share fell marginally by 0.98% as compared to last year. Swaraj further solidified its position with sales of 20,415 tractors, which constituted 19.02% market share, growing by 0.55% as compared to last year.

The Sonalika continued to lead in the third position with 14,438 units, securing a market share of 13.45%. On the other hand, Massey Ferguson was the largest market share gainer, selling 13,807 units with an increase of 1.67% in market share. Lastly, Escorts Kubota was positioned fifth with 12,413 units and a market share of 11.57%.

Rank

Manufacturer

Jul'26

Jul'25

MS Jul'26

MS Jul'25

MS Change Jul'26 vs Jul'25

1

Mahindra

24,918

20,317

23.22%

24.20%

-0.98%

2

Swaraj

20,415

15,513

19.02%

18.47%

0.55%

3

Sonalika

14,438

11,760

13.45%

14.01%

-0.55%

4

Massey Ferguson

13,807

9,402

12.86%

11.20%

1.67%

5

Escorts Kubota

12,413

9,329

11.57%

11.11%

0.46%

6

Eicher

7,669

6,111

7.15%

7.28%

-0.13%

7

John Deere

7,052

6,832

6.57%

8.14%

-1.57%

8

New Holland

4,442

3,226

4.14%

3.84%

0.30%

9

Gromax

485

367

0.45%

0.44%

0.01%

10

Captain

425

121

0.40%

0.14%

0.25%

 

Others

1,265

992

1.18%

1.18%

0.00%

 

Total

1,07,329

83,970

YOY Industry Growth = ~27.82%

Tractor Gyan

Disclaimer:

  • Based on 1,465/1,468 RTOs.

  • Data captured on 01.07.26 || Variance of 0.5%-1% possible.

  • Source: Tractor Gyan Internal Research

Retail Tractor Sales YTD (April-July 2026)

The momentum prevailed even during the first four months of FY 2026-27, where the cumulative retail tractor sales stood at 3,51,999 units, showcasing a positive growth of 23.56% compared to the same period last year. In the segment, Mahindra was the market leader with 83,242 units and a 23.65% market share, Swaraj occupied the second spot with 65,959 units and increased their market share to 18.74%, whereas Sonalika held the third spot with 47,003 units and a 13.35% market share.

The Massey Ferguson kept up its good performance with 44,500 units and a rise of 1% in its market share to 12.64%. Escorts Kubota took the fifth spot with 40,223 units and 11.43% market share, with the industry’s overall growth due to strong demand in rural areas, aided by the favourable monsoon season.

Rank

Manufacturer

Apr'26-Jul'26

Apr'25-Jul'25

Market Share Apr'26-Jul'26

Market Share Apr'25-Jul'25

Market Share Change YTD Jul'26 vs Jul'25

1

Mahindra

83,242

68,663

23.65%

24.10%

-0.45%

2

Swaraj

65,959

52,132

18.74%

18.30%

0.44%

3

Sonalika

47,003

38,087

13.35%

13.37%

-0.02%

4

Massey Ferguson

44,500

33,163

12.64%

11.64%

1.00%

5

Escorts Kubota

40,223

33,948

11.43%

11.92%

-0.49%

6

John Deere

26,177

24,275

7.44%

8.52%

-1.08%

7

Eicher

23,271

18,762

6.61%

6.59%

0.03%

8

New Holland

14,578

11,075

4.14%

3.89%

0.25%

9

Captain

1,485

321

0.42%

0.11%

0.31%

10

Gromax

1,426

1,188

0.41%

0.42%

-0.01%

 

Others

4,135

3,260

1.17%

1.14%

0.03%

 

Total

3,51,999

2,84,874

YOY Industry Growth = ~23.56%

Tractor Gyan  

Disclaimer:

  • Based on 1,465/1,468 RTOs.

  • Data captured on 01.07.26 || Variance of 0.5%-1% possible.

  • Source: Tractor Gyan Internal Research

According to the Founder, Shivankur Gupta, "The sales of retail tractors in July 2026 are an indication of the impressive momentum that is gaining ground in the Indian agricultural economy. The 27.82% growth on a YOY basis is a result of confidence among farmers, fuelled by the good monsoon and favourable sowing of Kharif crops."

Sharing his views about the future trends, Co-founder Ankur Gupta said, "With the approaching harvest period, it is expected that there will be good demand for retail tractors. The activities within agriculture, better liquidity in rural areas, and continued investments in farm machinery should help boost sales over the next few months. Tractor Gyan will continue monitoring the developments and providing insights into the same."

Tractor Gyan anticipates this positive trend to sustain in the coming months owing to agricultural activities, the focus of the government on rural development, and mechanisation in Indian agriculture.

(Sales data sourced from Tractor Gyan's retail sales report for July 2026.)

About Tractor Gyan

Tractor Gyan is India’s leading digital marketplace for farmers and key stakeholders of the Indian agricultural sector. It offers updated information about new tractors, their prices and models, tractor tyres, loans and insurance, buying and selling of old tractors without any cost to the farmers, and various types of farm implements. The platform features dedicated tractor models, including electric tractors and CNG tractors, listing from all the prominent manufacturers such as Mahindra, Swaraj, Eicher, Sonalika, New Holland, Massey Ferguson, John Deere, Powertrac, Solis, Farmtrac, Kubota, and many others. Currently, the company boasts a following of around 13 lakh across its social media platforms. Their highly engaged content drives a reach of one crore, while generating 25K-30K shares every month. Farmers can visit https://tractorgyan.com/ and find all the information they need to buy the best tractor, tyre, or farm implement under one roof. The platform also provides a comparison tool that can help a farmer decide which model delivers the best performance.

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Daily Astro

07-08-2026

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Aries

Ganesha says it will be an important day for you, Aries. Your energy and confidence are ready to take you to new heights. Today you will be able to express your thoughts with clarity, which will increase your communication skills. New opportunities may arise in the working areas, which you have to be ready to take advantage of. In social life, you can make new meetings, which will prove beneficial for you in the future. This day will be good for solving family issues, and you will be able to establish better relations with your close ones. In the field of health, take care of your routine and resort to yoga or meditation to relieve mental stress. Controlling your expenses will be a smart move, as any sudden financial need may arise. Overall, this day is for you to stay positive, just use your insight and energy properly.

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Pisces

Ganesha says it is going to be a positive day for you. Your sensitivity and intuition will flourish today, allowing you to establish better connections between yourself and others. It is time to connect with someone or refresh old memories. Try to communicate with people close to you, as it will strengthen your relationships. In the field of work, your creativity will be cyclical today. If you are working on a project, your ideas will be new and full of innovation. Do not be afraid to share your ideas, it will give you positive feedback from your colleagues. In terms of financial condition, avoid any big investments. Small expenses will prove to be justified but think well before making any big decisions for the long term. In terms of health, focus on a balanced diet and regular exercise. For mental health, practicing meditation or yoga will help keep you stress-free.

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Aquarius

Ganesha says new opportunities are likely to open up for you. You will be in a position to take your creative abilities to new heights. This is the time to share your ideas and make new plans. Your friends and family will support your ideas, so it will be beneficial to take their advice into account. Positive changes are possible in business. This is the right time to work on an important project. You will get an opportunity to use your skills and knowledge properly. But, be careful; in some cases, you will need to control your emotions. In personal life, relationships will deepen. You will try to spend more time with your loved ones. This is a good time for love and companionship. Enjoy emotional moments that will make your relationships stronger. Be health conscious. Dedication to yoga and meditation will give you mental peace. These activities will keep not only your body but also your mind active. Overall, today will be full of possibilities for you. Stay committed to your dreams and work on them.

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Capricorn

Ganesha says your day is full of some new possibilities. You will experience grace and stability in your actions. This is the time to focus on your goals and work with determination to pursue your plans. You are likely to get success in your work, especially if you maintain your hard work and dedication. Positive changes can also be seen in your relationships. You will get a chance to spend time with family and listen to them, which will increase mutual understanding and depth. Focus on communication, as it will make your relationships stronger. However, it is also time to make monthly plans. Take care of your financial matters and try to save. This is the time when you can take concrete steps for your future. Your health condition is likely to remain normal but take some rest. Maintaining a mental balance will be important for you. Stay positive and keep faith in your actions!

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Sagittarius

Ganesha says today will be full of new possibilities and positive energy for you. You will feel a rise in your confidence, which will keep you open to new opportunities. This is the right time to make an important decision. Your spirituality and intuition will be strong, which will enable you to understand and face difficulties. Spending time with friends and family will awaken a sense of happiness and satisfaction in your mind. Relationships with colleagues at work can take a new direction. Cooperation and communication will help solve problems. If you face an obstacle or challenge, remember that you can overcome it. In terms of health, you may need to make a little improvement in your routine. Regular exercise and a balanced diet will give you freshness and energy. Strengthening social relationships and contacting new people will also be beneficial today. This is the time for self-growth and positive change for you, so recognize the energy within you and use it properly.

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Scorpio

Ganesha says today will be full of enthusiasm and energy. You will move towards achieving your goals, and your hard work will pay off. Social life will also be active; you will get a good chance to spend time with friends and family. In terms of health, take a little caution. Focusing on meditation and exercise will help reduce mental stress. This is also a good time to take up a new hobby, which can unleash your creativity. Take wise steps in terms of money. Make informed decisions while investing. For potential financial gains, take a look at past projects again. Your career is showing good signs of progress. Your ideas may be appreciated at the workplace, which will increase your confidence. Still, some issues may require restraint. Overall, today will prove to be positive and auspicious for you. Spend it with pride with your loved ones.

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Libra

Ganesha says today will be a very auspicious and positive day. You will get a chance to clarify your thoughts, which will bring stability to your personal and professional relationships. Your communication skills will increase, and this will open the doors of new possibilities for you. Your creativity and aesthetic sense will be especially strong today. If you are associated with any art or design, your work will be appreciated. This is the right time to express your feelings. If you are confused about a decision, trust your intuition; it will show you the right path. In terms of health, small changes can make your life better. Focus on regular exercise and a balanced diet. In love and relationships, a new understanding will develop, which will strengthen the mutual bond even more. Overall, this day is a sign of positive changes and new beginnings for you. Stay focused on your goals and recognize your inner strengths.

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Virgo

Ganesha says today is a suitable day to highlight your cognitive abilities and business skills. Today, you will be full of clarity and precision in your actions, which will increase your value among your colleagues and superiors. There is a possibility of bringing some changes to your routine, which will bring positive results for you. This is a good time to improve relations with family members. Try to resolve any old disputes, and keep communication open. In terms of health, meditation and yoga will bring mental peace. Also, take some time out of your routine for exercise. From a financial point of view, this is the right time to make a good plan for the right investment. Take a good look at the options available to you and make a wise decision. Overall, today will prove to be a day of new possibilities and positive changes for you. Be full of confidence and stay focused on your goals.

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Leo

Ganesha says today will be a day full of energy and inspiration. Your confidence will increase and your thoughts will come out with clarity. On this day, you will be able to see some new possibilities in your career, which will bring you hard work. Mutual understanding and harmony will increase your relationship, which will create a happy atmosphere among the family. This is a great time to express your thoughts clearly, so do not hesitate to communicate with your partner or friends. It is important to be health conscious, a little exercise and meditation will maintain your mental and physical health. Overall, this day will bring activity and positivity for you, so make the most of all the opportunities!

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Cancer

Ganesha says it will be a day of information and communication for you. Your mind will be full of ideas and you will be able to express your ideas well. There is a possibility of some new opportunities in professional life, which can prove beneficial for you. It is a good time to strengthen relationships with your colleagues, so work together at the workplace. Your emotional state will also be strong. Time spent with family will give you satisfaction. If you have any old problem going on, then the right time is coming to solve it. However, you need to keep your emotions under control, so that you do not get agitated over small things. In terms of health, try to practice yoga and meditation. It will empower you both mentally and physically. Take informed decisions in financial matters; do not rush into any investments. In summary, this day will be all about communication and cooperation, which will lead to positive changes for you.

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Gemini

Ganesha says there will be a new energy and freshness in your thoughts, which will make your personality even more attractive. Social contacts are likely to increase, which will expand your network. You will be inspired to spend blissful time with your friends and family. Some positive changes can also be seen in the business sector. The results of your hard work will gradually start coming, and this will motivate you to move forward. Keep in mind that while sharing your ideology, work with empathy, this will strengthen your relationship with colleagues. It is important to be health conscious. A little attention and relaxation will give you mental freshness. Practicing yoga or meditation will be beneficial for you. This day will be full of positivity and new possibilities for you. Express your mind openly and do not hesitate to adopt new ideas.

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Taurus

Ganesha says it will prove to be a positive day for you, Taurus. You will feel energetic and full of confidence. The time has come to reap the fruits of your hard work and efforts. The workload may stress you for a while, but you will face all the challenges recognizing your strengths. Sweetness will also remain in your relationships. Spending time with your family and friends will be a source of joy for you. Conversation with someone special can give you a new vision and promote mutual understanding. A special occasion may be organized among friends or family, which will bring happiness and harmony to you. Moments spent with loved ones will give you mental peace. It is important to be health conscious. A little exercise or yoga will give peace to your mind and energy to your body. Your day will be full of happiness and positivity, just keep your thoughts and emotions balanced.

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07-08-2026