IMC Business Leader Ved Prakash Ojha Calls for Promotion of Indigenous Products

Ved Prakash Ojha, a prominent leader of IMC Business, one of India's leading direct selling companies, delivered a powerful message on August 15th, emphasizing the importance of indigenous spirit in the country's economy. Born in Gopalganj, Bihar, Ojha stated in an interview that promoting indigenous products is not only crucial for economic progress but is also a concrete expression of patriotism.

Ojha argued that for India to achieve economic growth, it is essential that all the goods and services consumed in the country are produced domestically. By doing so, employment opportunities will be created, ensuring a regular income for the citizens, and an increase in tax revenue for the government. This, in turn, will lead to economic self-reliance, inclusive development, and an improved standard of living for all.

"We must all come together and support our indigenous brands," Ojha said. "When we buy Swadeshi products, we are not only helping our own economy, but we are also contributing to the nation's progress."

Ojha went on to assert that labeling an item or brand as "Swadeshi" (indigenous) solely based on the "Made in India" tag is inadequate. He pointed out that many foreign brands bring their accessories from abroad and only assemble them in India. To truly be considered Swadeshi, a product must be completely indigenous and made in India.

"We need to be more discerning about the products we buy," Ojha said. "We should only support brands that are truly committed to India and its people."

Ojha also emphasized that Swadeshi should not be limited to the purchase of goods and services alone. It should be reflected in various aspects of life, including language, clothing, food, medicine, lifestyle, family rituals, and ethics. Ojha argued that reliance on imported goods leads to unemployment in the country and negatively impacts domestic enterprises. Additionally, purchasing goods and services from foreign companies operating in India results in the transfer of profits outside of the country and undermines productive industries, trade, and commerce.

"Swadeshi is not just about buying Indian products," Ojha said. "It is about living an Indian way of life."

Ojha's message resonates with the sentiment shared by many Indians who believe in supporting domestic industries and the self-reliance of the nation's economy. It serves as a call to action for citizens to prioritize Swadeshi products and contribute to the overall prosperity of India.

**About IMC Business**

IMC Business is a direct selling company that was founded in 1994. The company is headquartered in New Delhi and has a presence in over 20 countries. IMC Business offers a wide range of products, including health and wellness products, personal care products, and home care products. The company is committed to providing quality products at affordable prices and to supporting the growth of the Indian economy.