Wednesday, November, 11,2026

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Elitecon International secures exclusive all-India rights for Thailand’s Star Herb Pharma brands — PRIKKA, Fiberr, Star Cafe’ and Starella — taking the Group into packaged beverages and wellness

New Delhi [India] : Elitecon International Limited (BSE: 539533 | NSE: ELITECON), a diversified FMCG enterprise with businesses in edible oil and agro, international FMCG trade, and tobacco and allied products, today announced that it has signed an Exclusive Distribution Rights Agreement with Star Herb Pharma Company Limited of Samut Sakhon, Thailand. Under the agreement, effective 10 November 2026, Elitecon becomes the sole and exclusive importer, marketer and distributor in India of Star Herb’s PRIKKA, Fiberr, Star Cafe’ and Starella brands.

HIGHLIGHTS:

  • Exclusive Distribution Rights Agreement signed on 10 November 2026 with Star Herb Pharma Company Limited, Samut Sakhon, Thailand, a manufacturer and exporter of beverages and dietary supplements

  • Sole and exclusive rights for the whole of India — all States and Union Territories — across general trade, modern trade, e-commerce, quick-commerce, HoReCa, institutional, duty-free and government channels

  • Four brands, seven product lines covered under the Agreement: PRIKKA spicy coffee and caramel latte, Fiberr apple cider vinegar mix, Star Cafe’ Thai tea, Taiwanese milk tea and matcha latte, and Starella active collagen; every new product, flavour or pack added during the term is automatically included

  • Star Herb may not sell into India directly, through any other distributor or through any website or cross-border e-commerce platform; all Indian enquiries are referred to Elitecon within five business days

  • Initial one-year term, renewable by mutual written agreement for successive periods of three years each, with a preferential right of renewal for Elitecon; royalty-free, exclusive licence to use the brands and trade marks in India

The agreement covers every State and Union Territory and every channel of trade, and extends automatically to any new product, variant, flavour or pack size introduced under the brands during its term. It takes Elitecon into packaged beverages and wellness products — instant coffees and lattes, Asian-style teas, an apple cider vinegar drink mix and a collagen supplement

— and adds a Thai partner to an international network that already includes subsidiaries in the United Arab Emirates and Singapore and consumers in more than 50 countries.

What the rights cover

The rights are exclusive in the full sense. During the term Star Herb and its affiliates will not sell to anyone else in India, appoint any other distributor, importer, agent or franchisee, sell to buyers they know intend to resell into India, or ship to Indian customers through any website, marketplace or cross-border e-commerce platform. Every Indian enquiry or order Star Herb receives comes to Elitecon. Elitecon holds a royalty-free, exclusive licence to use the PRIKKA, Fiberr, Star Cafe’ and Starella trade marks in India, will be recorded as authorised importer and licensee with the Indian Trade Marks Registry and Indian Customs, and may work through its group companies and appoint sub-distributors, super-stockists, stockists and retailers across the country.

What it means for Elitecon

The agreement gives Elitecon a ready-made portfolio in some of the most active categories in Indian packaged consumption — ready-to-mix coffee and tea, functional drinks and beauty-from-within supplements — without the cost of building brands or plants from scratch. Star Herb manufactures the products in Thailand to Indian requirements, including FSSAI and Legal Metrology labelling, supplies the export, health and quality documentation each consignment needs, and provides product artwork, photography, video and training free of charge. Elitecon brings what it already has: an import, warehousing and distribution network in India, an administrative and operating base at Nashik, and a multi-channel FMCG business that now spans edible oil and agro, international trade and tobacco and allied products.

What it means for Indian consumers and trade partners

For consumers, the agreement is intended to bring a range of Thai beverage and wellness products to India through a single, accountable importer, with Indian labelling and food-safety compliance built in. For the trade, it opens a new portfolio to distribute: Elitecon plans to take the brands to market through general and modern trade, online and quick-commerce platforms and hotels, restaurants and cafés, and to appoint sub-distributors, super-stockists and stockists to do so — work that will flow to warehousing, logistics, sales and retail partners across the country as the brands are rolled out.

A diversified FMCG Group, going global

Elitecon has grown from a single business into a diversified FMCG Group, with an edible-oil and agro platform at Kandla and Mathura, international trade through subsidiaries in the United Arab Emirates and Singapore, and manufacturing at Nashik. The Star Herb agreement adds a new kind of growth: an international brand partnership that brings products into India and puts them through the Group’s own import, warehousing and distribution network.

Management commentary

“Star Herb’s brands are a natural fit for the way India is now buying — coffee, tea and wellness products that are convenient, affordable and a little different. Exclusive, all-India rights across every channel give us the certainty to invest in building these brands properly, and they extend our FMCG business into a category where we see real room to grow.” said Mr. Pradeep Kumar, Managing Director, Elitecon International Limited.

About Elitecon International Limited

Elitecon International Limited (BSE: 539533 | NSE: ELITECON) is a diversified FMCG enterprise headquartered in New Delhi. Incorporated in 1987 as Kashiram Jain & Company Limited, the Company has expanded into edible oil and agro through its refining and processing platform at Kandla and Mathura, trades FMCG and electronics products across the Middle East, Africa and ASEAN through subsidiaries in the United Arab Emirates and Singapore, and manufactures cigarettes, sheesha, smoking mixtures and allied products at Nashik, Maharashtra. Elitecon’s brands reach consumers in more than 50 countries, and its ecosystem supports over 2,000 livelihoods.

For more information, visit www.eliteconinternational.com.

About Star Herb Pharma Company Limited

Star Herb Pharma Company Limited is incorporated in Thailand and based in Samut Sakhon. It manufactures and exports beverages and dietary supplements from its facilities in Thailand under brands including PRIKKA (Original Spicy Coffee and Spicy Caramel Latte), Fiberr (Apple Cider Vinegar Powder Mix), Star Cafe’ (Thai Tea, Taiwanese Milk Tea and Matcha Latte) and Starella (Active Collagen).

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Daily Astro

11-11-2026

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Aries

Ganesha says it will be an important day for you, Aries. Your energy and confidence are ready to take you to new heights. Today you will be able to express your thoughts with clarity, which will increase your communication skills. New opportunities may arise in the working areas, which you have to be ready to take advantage of. In social life, you can make new meetings, which will prove beneficial for you in the future. This day will be good for solving family issues, and you will be able to establish better relations with your close ones. In the field of health, take care of your routine and resort to yoga or meditation to relieve mental stress. Controlling your expenses will be a smart move, as any sudden financial need may arise. Overall, this day is for you to stay positive, just use your insight and energy properly.

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Pisces

Ganesha says it is going to be a positive day for you. Your sensitivity and intuition will flourish today, allowing you to establish better connections between yourself and others. It is time to connect with someone or refresh old memories. Try to communicate with people close to you, as it will strengthen your relationships. In the field of work, your creativity will be cyclical today. If you are working on a project, your ideas will be new and full of innovation. Do not be afraid to share your ideas, it will give you positive feedback from your colleagues. In terms of financial condition, avoid any big investments. Small expenses will prove to be justified but think well before making any big decisions for the long term. In terms of health, focus on a balanced diet and regular exercise. For mental health, practicing meditation or yoga will help keep you stress-free.

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Aquarius

Ganesha says new opportunities are likely to open up for you. You will be in a position to take your creative abilities to new heights. This is the time to share your ideas and make new plans. Your friends and family will support your ideas, so it will be beneficial to take their advice into account. Positive changes are possible in business. This is the right time to work on an important project. You will get an opportunity to use your skills and knowledge properly. But, be careful; in some cases, you will need to control your emotions. In personal life, relationships will deepen. You will try to spend more time with your loved ones. This is a good time for love and companionship. Enjoy emotional moments that will make your relationships stronger. Be health conscious. Dedication to yoga and meditation will give you mental peace. These activities will keep not only your body but also your mind active. Overall, today will be full of possibilities for you. Stay committed to your dreams and work on them.

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Capricorn

Ganesha says your day is full of some new possibilities. You will experience grace and stability in your actions. This is the time to focus on your goals and work with determination to pursue your plans. You are likely to get success in your work, especially if you maintain your hard work and dedication. Positive changes can also be seen in your relationships. You will get a chance to spend time with family and listen to them, which will increase mutual understanding and depth. Focus on communication, as it will make your relationships stronger. However, it is also time to make monthly plans. Take care of your financial matters and try to save. This is the time when you can take concrete steps for your future. Your health condition is likely to remain normal but take some rest. Maintaining a mental balance will be important for you. Stay positive and keep faith in your actions!

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Sagittarius

Ganesha says today will be full of new possibilities and positive energy for you. You will feel a rise in your confidence, which will keep you open to new opportunities. This is the right time to make an important decision. Your spirituality and intuition will be strong, which will enable you to understand and face difficulties. Spending time with friends and family will awaken a sense of happiness and satisfaction in your mind. Relationships with colleagues at work can take a new direction. Cooperation and communication will help solve problems. If you face an obstacle or challenge, remember that you can overcome it. In terms of health, you may need to make a little improvement in your routine. Regular exercise and a balanced diet will give you freshness and energy. Strengthening social relationships and contacting new people will also be beneficial today. This is the time for self-growth and positive change for you, so recognize the energy within you and use it properly.

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Scorpio

Ganesha says today will be full of enthusiasm and energy. You will move towards achieving your goals, and your hard work will pay off. Social life will also be active; you will get a good chance to spend time with friends and family. In terms of health, take a little caution. Focusing on meditation and exercise will help reduce mental stress. This is also a good time to take up a new hobby, which can unleash your creativity. Take wise steps in terms of money. Make informed decisions while investing. For potential financial gains, take a look at past projects again. Your career is showing good signs of progress. Your ideas may be appreciated at the workplace, which will increase your confidence. Still, some issues may require restraint. Overall, today will prove to be positive and auspicious for you. Spend it with pride with your loved ones.

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Libra

Ganesha says today will be a very auspicious and positive day. You will get a chance to clarify your thoughts, which will bring stability to your personal and professional relationships. Your communication skills will increase, and this will open the doors of new possibilities for you. Your creativity and aesthetic sense will be especially strong today. If you are associated with any art or design, your work will be appreciated. This is the right time to express your feelings. If you are confused about a decision, trust your intuition; it will show you the right path. In terms of health, small changes can make your life better. Focus on regular exercise and a balanced diet. In love and relationships, a new understanding will develop, which will strengthen the mutual bond even more. Overall, this day is a sign of positive changes and new beginnings for you. Stay focused on your goals and recognize your inner strengths.

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Virgo

Ganesha says today is a suitable day to highlight your cognitive abilities and business skills. Today, you will be full of clarity and precision in your actions, which will increase your value among your colleagues and superiors. There is a possibility of bringing some changes to your routine, which will bring positive results for you. This is a good time to improve relations with family members. Try to resolve any old disputes, and keep communication open. In terms of health, meditation and yoga will bring mental peace. Also, take some time out of your routine for exercise. From a financial point of view, this is the right time to make a good plan for the right investment. Take a good look at the options available to you and make a wise decision. Overall, today will prove to be a day of new possibilities and positive changes for you. Be full of confidence and stay focused on your goals.

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Leo

Ganesha says today will be a day full of energy and inspiration. Your confidence will increase and your thoughts will come out with clarity. On this day, you will be able to see some new possibilities in your career, which will bring you hard work. Mutual understanding and harmony will increase your relationship, which will create a happy atmosphere among the family. This is a great time to express your thoughts clearly, so do not hesitate to communicate with your partner or friends. It is important to be health conscious, a little exercise and meditation will maintain your mental and physical health. Overall, this day will bring activity and positivity for you, so make the most of all the opportunities!

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Cancer

Ganesha says it will be a day of information and communication for you. Your mind will be full of ideas and you will be able to express your ideas well. There is a possibility of some new opportunities in professional life, which can prove beneficial for you. It is a good time to strengthen relationships with your colleagues, so work together at the workplace. Your emotional state will also be strong. Time spent with family will give you satisfaction. If you have any old problem going on, then the right time is coming to solve it. However, you need to keep your emotions under control, so that you do not get agitated over small things. In terms of health, try to practice yoga and meditation. It will empower you both mentally and physically. Take informed decisions in financial matters; do not rush into any investments. In summary, this day will be all about communication and cooperation, which will lead to positive changes for you.

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Gemini

Ganesha says there will be a new energy and freshness in your thoughts, which will make your personality even more attractive. Social contacts are likely to increase, which will expand your network. You will be inspired to spend blissful time with your friends and family. Some positive changes can also be seen in the business sector. The results of your hard work will gradually start coming, and this will motivate you to move forward. Keep in mind that while sharing your ideology, work with empathy, this will strengthen your relationship with colleagues. It is important to be health conscious. A little attention and relaxation will give you mental freshness. Practicing yoga or meditation will be beneficial for you. This day will be full of positivity and new possibilities for you. Express your mind openly and do not hesitate to adopt new ideas.

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Taurus

Ganesha says it will prove to be a positive day for you, Taurus. You will feel energetic and full of confidence. The time has come to reap the fruits of your hard work and efforts. The workload may stress you for a while, but you will face all the challenges recognizing your strengths. Sweetness will also remain in your relationships. Spending time with your family and friends will be a source of joy for you. Conversation with someone special can give you a new vision and promote mutual understanding. A special occasion may be organized among friends or family, which will bring happiness and harmony to you. Moments spent with loved ones will give you mental peace. It is important to be health conscious. A little exercise or yoga will give peace to your mind and energy to your body. Your day will be full of happiness and positivity, just keep your thoughts and emotions balanced.

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11-11-2026