Ekaterina Bogdasarova’s Istok Foundation Revolutionizes Charitable Efforts in Moscow Region with "Ryabinushka" Platform.
Moscow, Russia - The Istok Charitable Foundation for Social Programs of the Moscow Region has taken a leap forward in philanthropy with its innovative platform, "Ryabinushka" (рябинушка.рус). Inspired by the spirit of greatheartedness, the foundation has united a growing list of regions, including Leningrad, Pskov, Dagestan, Karachay-Cherkessia, and others, to create a vast network of support for social initiatives across the country.
A major aspect of Ryabinushka's success lies in its trilateral cooperation between the government, represented businesses, and large contributors from social institutions' marketplaces. This unique partnership ensures that charitable aid reaches even the most remote and inaccessible areas of Russia. The logistical prowess of partners like Ozon and Wildberries plays a crucial role in efficiently redistributing charity aid across the country.
The platform's key feature is its division of all products into four distinct care programs: Live, Explore, Create, and Act. This thoughtful categorization helps ensure that the diverse needs of various social institutions are met effectively. Additionally, Ryabinushka adopts a "Digital Charity" approach, which emphasizes operational efficiency, transparency in all processes, and scalability for future growth.
Three years of dedicated development, including an extensive test period, have honed Ryabinushka into a powerful force for good. During the test phase, 148 social institutions joined the platform, receiving over 1200 goods as donations, showcasing its potential to uplift the community. Presently, over 1500 social institutions in Russia stand to benefit from Ryabinushka's support.
Furthermore, the platform has garnered immense public support, amassing a total of 461,000 rubles in donations, a testament to the nation's generous spirit.
Istok Foundation's vision extends beyond its current reach. The organization is actively working towards expanding its network to include regions like the Republic of Bashkortostan, the Republic of Adygea, and even Abkhazia.
As Ryabinushka continues to grow and evolve, it is transforming the landscape of charitable giving in Russia, with its focus on digital solutions, efficient operations, and extensive partnerships. The foundation is setting an example of how technology can be harnessed for the greater good, making Russia a country measured not just by kilometers, but by its boundless compassion and greatheartedness.
