Friday, November, 06,2026

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Cupid Limited Announces Landmark Long-Term Exclusive Retail Partnership with V2 Retail Across 425+ Stores; Targets Rs 400 Crore of Incremental Annual Revenue

Mumbai (Maharashtra) : Cupid Limited (“Cupid” or “the Company”), one of India’s fastest-growing personal care, wellness and consumer healthcare companies, today announced that it has entered into a landmark long-term exclusive retail arrangement with V2 Retail Limited, one of India’s leading and fastest-expanding value retail chains.

Under this strategic arrangement, Cupid Limited will receive 400 square feet of dedicated and exclusive retail space across V2 Retail’s entire network of over 425 stores, as well as all future stores opened by V2 Retail across India.

The partnership represents a significant milestone in Cupid’s domestic FMCG expansion strategy, providing the Company with an immediate platform for large-scale consumer engagement, enhanced brand visibility and accelerated distribution of its growing personal care and wellness portfolio.

Management expects the V2 Retail partnership to generate approximately ₹400 crore in revenue within the next 12 months. Supply operations are expected to commence shortly, with Cupid products targeted to be available across V2 Retail’s entire store network by mid-December 2026, enabling the Company to accelerate its nationwide retail presence and strengthen its domestic FMCG business.

Key Highlights of the Landmark Partnership

  • 425+ Stores, Nationwide Reach: Immediate access to V2 Retail’s extensive and rapidly expanding retail network across India.

  • 400 Sq. Ft. Exclusive Retail Space Per Store: Dedicated Cupid retail presence representing over 1.7 lakh square feet across the current store network upon full rollout.

  • ₹400 Crore Revenue Target: Management expects the partnership to generate approximately ₹400 crore in revenue within the next 12 months, supported by nationwide retail distribution and expanding product availability.

  • Nationwide Rollout by December 2026: Supply operations are expected to commence shortly, with product availability targeted across all V2 Retail stores by mid-December 2026.

  • Long-Term Structural Growth Opportunity: The arrangement extends to all existing and future V2 Retail stores, ensuring that Cupid’s retail footprint expands alongside V2 Retail’s growth.

  • Expanding Product Portfolio: The dedicated retail space will showcase Cupid’s growing range of personal care, wellness, hygiene and other consumer products, with new categories and products introduced progressively.

A Transformational Step in Cupid’s Domestic Consumer Business

The partnership is expected to significantly accelerate Cupid Limited’s transition into a scaled, consumer-facing personal care and wellness brand. By securing a dedicated and exclusive retail footprint within V2 Retail’s nationwide ecosystem, Cupid will gain direct access to millions of potential consumers, strengthening brand recall, product discovery and repeat purchases.

The arrangement also provides a highly scalable retail distribution platform, enabling Cupid to introduce new products and categories across an established national retail network without having to independently develop a comparable physical store infrastructure.

Importantly, Cupid’s presence will expand automatically with V2 Retail’s future store additions, creating a long-term avenue for sustained business growth and increasing market penetration.

Strong Visibility for Sustained Growth

Cupid Limited believes the arrangement will provide multiple long-term growth advantages, including accelerated brand penetration, improved visibility across organised retail, stronger consumer engagement and the ability to scale new product launches through an established nationwide network.

The Company expects the partnership to become a major contributor to its domestic FMCG business as the rollout progresses, with the combination of dedicated retail infrastructure, expanding product offerings and V2 Retail’s future store additions creating substantial growth opportunities.

The ₹400 crore first-year business expectation reflects management’s assessment of the partnership’s commercial potential and is subject to rollout progress, consumer demand, product availability and operating performance.

Cupid remains focused on building a diversified consumer and healthcare platform through its domestic FMCG operations, international healthcare business, expanding manufacturing capabilities and strategic distribution partnerships.

The V2 Retail partnership marks another significant step in this strategy and reinforces Cupid’s ambition to emerge as a major force in India’s fast-growing personal care and wellness industry.

Commenting on the Development, Mr. Aditya Kumar Halwasiya, Chairman & Managing Director, Cupid Limited, said, “This is a landmark and transformative development for Cupid Limited and represents one of the most important milestones in the evolution of our domestic consumer business. Our long-term exclusive arrangement with V2 Retail provides Cupid with something exceptionally valuable: a dedicated, large-scale, nationwide retail platform with visibility across both the existing store network and all future expansion.

With 400 square feet of exclusive retail space in every V2 Retail store, we are creating a powerful consumer-facing distribution ecosystem capable of supporting a rapidly expanding portfolio of personal care and wellness products.

We expect this partnership to generate approximately ₹400 crore in revenue within the next 12 months. With supply operations expected to commence shortly and our products targeted to reach all V2 Retail stores by mid-December 2026, we are looking forward to establishing a strong nationwide retail presence. This partnership provides a scalable platform to accelerate our domestic FMCG business, enhance brand visibility and reach a significantly wider consumer base.

We believe this partnership will materially accelerate Cupid’s domestic FMCG growth trajectory, strengthen our brand positioning and help establish Cupid as one of India’s leading homegrown personal care and wellness brands. Our objective is clear: to combine high-quality, competitively priced products with widespread consumer accessibility and build a large, sustainable and highly scalable business over the coming years.”

Commenting on the Development, Mr. Ram Chandra Agarwal, Chairman & Managing Director, V2 Retail Limited, said, “We are delighted to enter into this long-term strategic arrangement with Cupid Limited, a company that is rapidly establishing itself as a strong and trusted Indian brand in the personal care and wellness segment. At V2 Retail, our focus has always been on delivering exceptional value to our customers through a combination of quality, affordability and choice.

Cupid’s growing portfolio of high-quality personal care and wellness products will significantly strengthen our in-store offerings and allow us to provide our customers with superior-quality products at highly compelling price points. We see significant potential in this partnership as personal care, hygiene and wellness become increasingly important categories for Indian consumers.

By providing Cupid with dedicated retail space across our entire store network, we intend to build a strong, differentiated offering that enhances the shopping experience, drives incremental customer engagement and creates meaningful value for both organisations.

As V2 Retail continues expanding its footprint across India, we look forward to growing this partnership and bringing Cupid’s products to an increasingly large customer base.”

About Cupid Limited

Established in 1993, Cupid Limited is one of Bharat’s leading healthcare and consumer wellness companies, engaged in the manufacturing and marketing of male and female condoms, water-based personal lubricants, IVD kits and a growing portfolio of Consumer Healthcare & FMCG products. The Company operates with a strong commitment to public health and quality, maintaining ethical business practices aligned with international standards.

Cupid’s Consumer Healthcare & FMCG portfolio includes fragrance products (Eau De Parfums, Deodorants and Pocket Perfumes), personal care products (Hair Removal Sprays, Face Wash, Hair & Body Oils, Toilet Sanitizers), wellness products, IVD kits, personal lubricants and other consumer healthcare offerings. The Company continues to strengthen its domestic presence through an expanding network across modern trade, organised retail and pharmacy channels, enabling deeper market penetration across India.

The Company is also expanding its manufacturing capabilities through its upcoming Palava manufacturing facility, which will significantly enhance production flexibility and support the growing demand across both international B2B healthcare and domestic Consumer Healthcare & FMCG businesses.

Cupid has a strong international presence with exports to 125+ countries and is the first company in the world to receive WHO/UNFPA prequalification for both male and female condoms. The Company serves a diversified global customer base through PFSCM, WHO/UNFPA, institutional procurement programmes, government tenders and private export markets, reinforcing its position as a trusted global healthcare supplier.

Cupid Limited is listed on the BSE (530843) and NSE (CUPID).

Disclaimer: Certain statements in this document that are not historical facts are forward looking statements. Such forward-looking statements are subject to certain risks and uncertainties like government actions, local, political or economic developments, technological risks, and many other factors that could cause actual results to differ materially from those contemplated by the relevant forward-looking statements. The Company will not be in any way responsible for any action taken based on such statements and undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.

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Daily Astro

06-11-2026

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Aries

Ganesha says it will be an important day for you, Aries. Your energy and confidence are ready to take you to new heights. Today you will be able to express your thoughts with clarity, which will increase your communication skills. New opportunities may arise in the working areas, which you have to be ready to take advantage of. In social life, you can make new meetings, which will prove beneficial for you in the future. This day will be good for solving family issues, and you will be able to establish better relations with your close ones. In the field of health, take care of your routine and resort to yoga or meditation to relieve mental stress. Controlling your expenses will be a smart move, as any sudden financial need may arise. Overall, this day is for you to stay positive, just use your insight and energy properly.

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Pisces

Ganesha says it is going to be a positive day for you. Your sensitivity and intuition will flourish today, allowing you to establish better connections between yourself and others. It is time to connect with someone or refresh old memories. Try to communicate with people close to you, as it will strengthen your relationships. In the field of work, your creativity will be cyclical today. If you are working on a project, your ideas will be new and full of innovation. Do not be afraid to share your ideas, it will give you positive feedback from your colleagues. In terms of financial condition, avoid any big investments. Small expenses will prove to be justified but think well before making any big decisions for the long term. In terms of health, focus on a balanced diet and regular exercise. For mental health, practicing meditation or yoga will help keep you stress-free.

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Aquarius

Ganesha says new opportunities are likely to open up for you. You will be in a position to take your creative abilities to new heights. This is the time to share your ideas and make new plans. Your friends and family will support your ideas, so it will be beneficial to take their advice into account. Positive changes are possible in business. This is the right time to work on an important project. You will get an opportunity to use your skills and knowledge properly. But, be careful; in some cases, you will need to control your emotions. In personal life, relationships will deepen. You will try to spend more time with your loved ones. This is a good time for love and companionship. Enjoy emotional moments that will make your relationships stronger. Be health conscious. Dedication to yoga and meditation will give you mental peace. These activities will keep not only your body but also your mind active. Overall, today will be full of possibilities for you. Stay committed to your dreams and work on them.

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Capricorn

Ganesha says your day is full of some new possibilities. You will experience grace and stability in your actions. This is the time to focus on your goals and work with determination to pursue your plans. You are likely to get success in your work, especially if you maintain your hard work and dedication. Positive changes can also be seen in your relationships. You will get a chance to spend time with family and listen to them, which will increase mutual understanding and depth. Focus on communication, as it will make your relationships stronger. However, it is also time to make monthly plans. Take care of your financial matters and try to save. This is the time when you can take concrete steps for your future. Your health condition is likely to remain normal but take some rest. Maintaining a mental balance will be important for you. Stay positive and keep faith in your actions!

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Sagittarius

Ganesha says today will be full of new possibilities and positive energy for you. You will feel a rise in your confidence, which will keep you open to new opportunities. This is the right time to make an important decision. Your spirituality and intuition will be strong, which will enable you to understand and face difficulties. Spending time with friends and family will awaken a sense of happiness and satisfaction in your mind. Relationships with colleagues at work can take a new direction. Cooperation and communication will help solve problems. If you face an obstacle or challenge, remember that you can overcome it. In terms of health, you may need to make a little improvement in your routine. Regular exercise and a balanced diet will give you freshness and energy. Strengthening social relationships and contacting new people will also be beneficial today. This is the time for self-growth and positive change for you, so recognize the energy within you and use it properly.

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Scorpio

Ganesha says today will be full of enthusiasm and energy. You will move towards achieving your goals, and your hard work will pay off. Social life will also be active; you will get a good chance to spend time with friends and family. In terms of health, take a little caution. Focusing on meditation and exercise will help reduce mental stress. This is also a good time to take up a new hobby, which can unleash your creativity. Take wise steps in terms of money. Make informed decisions while investing. For potential financial gains, take a look at past projects again. Your career is showing good signs of progress. Your ideas may be appreciated at the workplace, which will increase your confidence. Still, some issues may require restraint. Overall, today will prove to be positive and auspicious for you. Spend it with pride with your loved ones.

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Libra

Ganesha says today will be a very auspicious and positive day. You will get a chance to clarify your thoughts, which will bring stability to your personal and professional relationships. Your communication skills will increase, and this will open the doors of new possibilities for you. Your creativity and aesthetic sense will be especially strong today. If you are associated with any art or design, your work will be appreciated. This is the right time to express your feelings. If you are confused about a decision, trust your intuition; it will show you the right path. In terms of health, small changes can make your life better. Focus on regular exercise and a balanced diet. In love and relationships, a new understanding will develop, which will strengthen the mutual bond even more. Overall, this day is a sign of positive changes and new beginnings for you. Stay focused on your goals and recognize your inner strengths.

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Virgo

Ganesha says today is a suitable day to highlight your cognitive abilities and business skills. Today, you will be full of clarity and precision in your actions, which will increase your value among your colleagues and superiors. There is a possibility of bringing some changes to your routine, which will bring positive results for you. This is a good time to improve relations with family members. Try to resolve any old disputes, and keep communication open. In terms of health, meditation and yoga will bring mental peace. Also, take some time out of your routine for exercise. From a financial point of view, this is the right time to make a good plan for the right investment. Take a good look at the options available to you and make a wise decision. Overall, today will prove to be a day of new possibilities and positive changes for you. Be full of confidence and stay focused on your goals.

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Leo

Ganesha says today will be a day full of energy and inspiration. Your confidence will increase and your thoughts will come out with clarity. On this day, you will be able to see some new possibilities in your career, which will bring you hard work. Mutual understanding and harmony will increase your relationship, which will create a happy atmosphere among the family. This is a great time to express your thoughts clearly, so do not hesitate to communicate with your partner or friends. It is important to be health conscious, a little exercise and meditation will maintain your mental and physical health. Overall, this day will bring activity and positivity for you, so make the most of all the opportunities!

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Cancer

Ganesha says it will be a day of information and communication for you. Your mind will be full of ideas and you will be able to express your ideas well. There is a possibility of some new opportunities in professional life, which can prove beneficial for you. It is a good time to strengthen relationships with your colleagues, so work together at the workplace. Your emotional state will also be strong. Time spent with family will give you satisfaction. If you have any old problem going on, then the right time is coming to solve it. However, you need to keep your emotions under control, so that you do not get agitated over small things. In terms of health, try to practice yoga and meditation. It will empower you both mentally and physically. Take informed decisions in financial matters; do not rush into any investments. In summary, this day will be all about communication and cooperation, which will lead to positive changes for you.

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Gemini

Ganesha says there will be a new energy and freshness in your thoughts, which will make your personality even more attractive. Social contacts are likely to increase, which will expand your network. You will be inspired to spend blissful time with your friends and family. Some positive changes can also be seen in the business sector. The results of your hard work will gradually start coming, and this will motivate you to move forward. Keep in mind that while sharing your ideology, work with empathy, this will strengthen your relationship with colleagues. It is important to be health conscious. A little attention and relaxation will give you mental freshness. Practicing yoga or meditation will be beneficial for you. This day will be full of positivity and new possibilities for you. Express your mind openly and do not hesitate to adopt new ideas.

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Taurus

Ganesha says it will prove to be a positive day for you, Taurus. You will feel energetic and full of confidence. The time has come to reap the fruits of your hard work and efforts. The workload may stress you for a while, but you will face all the challenges recognizing your strengths. Sweetness will also remain in your relationships. Spending time with your family and friends will be a source of joy for you. Conversation with someone special can give you a new vision and promote mutual understanding. A special occasion may be organized among friends or family, which will bring happiness and harmony to you. Moments spent with loved ones will give you mental peace. It is important to be health conscious. A little exercise or yoga will give peace to your mind and energy to your body. Your day will be full of happiness and positivity, just keep your thoughts and emotions balanced.

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06-11-2026