Breaking Out the Investing Player Playbook: Alice Blue's Ascent to 1 Million Derivative Traders by 2025

Bengaluru (Karnataka): Alice Blue, a Bangalore-based discount stock broker that offers a platform to trade equities, derivatives, commodities, currencies, mutual funds, and IPOs has set an ambitious goal of reaching 1 million derivative traders by 2025. In the past few years, the financial market system in India is witnessing a huge surge in derivatives’ turnover and trading volume. The surge in turnover of derivatives is unprecedented and meteoric, as it has even surpassed the volumes of the cash segment. This has established derivatives as an ideal investment instrument that can be highly profitable to investors. However, investing in derivatives requires a detailed understanding of the instrument. This is where Alice Blue steps in and aims to disrupt the derivative market of India.

What is Derivative Trading and How Alice Blue is making strides in the market?

Derivatives are instruments that derive their value from underlying assets, such as stocks, indices, commodities, and currencies. They are used to hedge against risks, speculate on price movements, or leverage returns. Derivative trading in India is regulated by the Securities and Exchange Board of India (SEBI) and can be done through various exchanges, such as the National Stock Exchange (NSE), the Bombay Stock Exchange (BSE), the Multi Commodity Exchange (MCX), and the National Commodity and Derivatives Exchange (NCDEX).

According to SEBI data, the total turnover of the derivatives market in India was Rs. 1,444 lakh crore in 2020-21, a 58% increase from the previous year. The equity derivatives segment accounted for 88% of the total turnover, followed by the currency derivatives segment with 8%, and the commodity derivatives segment with 4%.

In this changing dynamic landscape of the Indian derivative marketplace, Alice Blue is emerging as a trailblazer, making significant strides with its innovative approach and comprehensive understanding of derivatives. The platform stands out by providing users with valuable resources that demystify the complexities of derivatives trading. Through detailed insights available on their official website, Alice Blue educates traders on various types of derivatives, empowering them to make informed decisions.

Alice Blue's commitment to transparency and education is also evident in their comprehensive guide that serves as a knowledge hub, elucidating the fundamentals of derivatives and equipping traders with the necessary understanding to navigate the derivative market confidently.

Today, with the offering of trading facilities across all segments and exchanges, Alice Blue has a market share of 3.5% in the equity derivatives segment, 2.8% in the currency derivatives segment, and 1.9% in the commodity derivatives segment. Alice Blue has also been awarded by NSE and MCX for its excellence in derivatives trading.

Alice Blue's competitive edge lies in its unique products, technology, and pricing. The company offers ANT, a trading platform and app that provides superior user experience, cutting-edge technology, and advanced trading features. ANT also allows users to automate their trades or build their own trading platform with free APIs. Alice Blue also offers zero fees for equity delivery, mutual funds, and IPOs, and a flat fee of Rs. 15 per order for all other segments. This makes Alice Blue one of the most cost-efficient brokers in the industry with zero clearing member charges. 

How Alice Blue is attracting and retaining customers?

Alice Blue's vision is to be the Number 1 choice of Traders & Investors in India, by providing them with the products, services, and education. The company aims to grow it to 1 million by 2025 and to achieve this; Alice Blue has adopted various strategies, such as:

• Providing a seamless and hassle-free account opening process, which can be done online in 15 minutes with PAN and Aadhaar card.
• Offering a range of investment options, such as stocks, FNO, commodities, mutual funds, IPOs, bonds, and equity.
• Conducting regular webinars, workshops, and courses on various topics related to trading and investing, through its Trade School initiative.
• Launching innovative campaigns and programs, such as the Refer and Earn program.
• Providing excellent customer support, through a dedicated centralised customer support team for client + partner queries, call and trade facility, and email support.

How Alice Blue is preparing for the future?

Alice Blue is not resting on its laurels, but is constantly innovating and improving its products and services, to cater to the evolving needs and preferences of its customers. The company has a strong focus on technology, and is investing heavily in developing new features and functionalities for its ANT web platform and ANT Mobi 2.0 app. Some of the upcoming features include:

• ANT Scanner, a tool that scans the market for trading opportunities based on predefined criteria and alerts the user.
• ANT Screener, a tool that filters and sorts stocks, FNO, commodities, and currencies based on various parameters and indicators.

Alice Blue is also expanding its presence across the country, by opening new branches and franchises, and partnering with local brokers and sub-brokers. The company currently has over 20+ branches and 15,000 partners, and plans to increase them by 50K, by 2025.

Alice Blue is a company that is breaking out the investing player playbook, by offering high-quality, and innovative trading and investing solutions to its customers. The company has a clear vision, a strong team, and a loyal customer base, which makes it one of the most promising players in the derivatives market in India. With its ambitious goal of reaching 1 million derivative traders by 2025, Alice Blue is set to create a new benchmark in the industry, and redefine the future of trading and investing in India.