Wednesday, January, 15,2025

Benki Store By Renuka Sharma Weaves Karnataka’s Traditions into Modern Apparel

Bengaluru: Inspired by a burning need to preserve her hometown’s cultural legacy, Renuka Sharma, a female entrepreneur beginning her career in the IT sector, took a leap of faith. Consequently, in 2018, she started her clothing line, Benki Store, which captures the essence of Karnataka in all of its forms, from festivals to art and traditional customs.

As a child, Renuka was surrounded by the rich cultural legacy of Karnataka. These experiences, which included the breathtaking Yakshagana performances, the lively energy of the Kambala festival, and the graceful movements of Bharatanatyam dancers, left a lasting impression on her.

“I wanted to find a way to keep these traditions alive,” says Renuka. “Benki is my way of preserving and celebrating Karnataka’s cultural heritage for today’s time.”

Benki offers its consumers a variety of printed apparel, from t-shirts to jackets, caps, and bandanas. Each crafted design reflects the spirit, art, literature, and diverse traditions of Karnataka. Whether it’s the use of traditional motifs, folklore references, or vibrant colours reminiscent of the state’s festivals, Benki brings Karnataka’s stunning heritage to life through modern fashion.

“Our designs are for everyone who has a piece of their heart in Karnataka,” says Renuka. “We want to bring alive the beauty of the state for a wider audience.”

Benki actively promotes local manufacturing practices, fosters regional development, and keeps the spirit of Karnataka alive. The brand’s passion is evident in its exclusive art prints and well-crafted designs.

The Benki collection caters to all age groups, offering a variety of t-shirts, jackets, caps, and bandanas. Whether you’re a local resident, an NRI with a connection to Karnataka, or simply someone who appreciates the state's unique culture, Benki offers a way to showcase your love for ‘One State, Many Worlds.’

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