Anupam Retail Upscales Home Living with Its Premium Brand, Morzze

New Delhi: Anupam Retail Limited, a subsidiary of the Anupam Group and a leader in innovative home solutions, has recently introduced its new premium brand, Morzze. This introduction is a key milestone for the company, which is best recognised for its known Anupam brand in the kitchen sink market.

Morzze caters to the premium segment of the market with a range of high-quality kitchenware and bathroom essentials. The brand's first collection features a blend of refined design and practical functionality intended for elevating modern living spaces.

Mr. Rajender Garg, Managing Director of Anupam Retail Limited, explained his aim for the new brand. “We’re not just introducing products,” he shares. “We’re offering a lifestyle upgrade. Our team has worked carefully to produce a line that speaks to those who value the finer things in life.”

The Morzze collection features an array of kitchen sinks crafted from premium stainless steel, complemented by a range of stylish and durable faucets. The brand has also introduced a line of bathroom fixtures, including shower systems and basin faucets, all designed to transform everyday spaces into luxurious retreats.

“We’ve always believed that the heart of a home lies in its kitchen and bathroom,” Mr. Rajender Garg noted. “Morzze products are crafted to make these spaces not just functional, but truly exceptional.”

Attention to detail is evident in every Morzze product. The kitchen sinks, for example, have clean lines and strong construction, ensuring lifetime without sacrificing design. The faucets combine ergonomic design with modern technology, resulting in an ideal mix of form and functionality.

In the bathroom range, Morzze offers shower systems that promise a spa-like experience at home. The basin faucets are crafted to be statement pieces, adding a touch of elegance to any bathroom decor.

Mr. Rajender Garg emphasising the brand's commitment to quality, said, “Each Morzze product undergoes rigorous testing to ensure it meets our exacting standards. We’re confident that our customers will appreciate the thought and craftsmanship that goes into every item.”

The launch of Morzze also demonstrates Anupam Retail Limited's dedication to growing its market presence. While the firm has long been a known name in the kitchen sink industry with its Anupam brand, Morzze marks a strategic shift into the premium segment.

“We see Morzze as a natural evolution of our brand,” Mr. Rajender Garg explained. “It’s our response to the growing demand for premium home solutions in India.”

Morzze products are now available through select retailers and can also be purchased online. The company has set up a dedicated customer support system to ensure a smooth buying experience.