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Aman Publicity Services, Powered by Nixxar Mediawale, Unveil Asset-Backed DOOH Investment Model, Vasai-Virar

Mumbai: In a landmark initiative blending advertising, real estate, and investment innovation, Aman Publicity Services, in collaboration with Nixxar Mediawale (an authorised Direct Sales Agent of The Times Group), has launched a pioneering Digital Out-of-Home (DOOH) asset investment platform within the rapidly developing Vasai-Virar Municipal Corporation (VVCMC) region.

This strategic partnership seeks to redefine the landscape of urban advertising by offering individuals a chance to invest in large-format digital hoardings installed across prime commercial zones. With a unique blend of real estate-backed stability and media-generated income, the model is designed to appeal to both seasoned and first-time investors.

Introducing a New Paradigm in Infrastructure Investment

The newly launched venture is based on a robust and transparent asset-backed model, tailored to deliver fixed monthly returns. By integrating legal ownership of physical advertising assets with passive revenue generation from DOOH campaigns, this project introduces a relatively untapped investment category to the Indian market.

The plan includes deploying between 100 to 500 high-visibility digital hoardings — each measuring 10x20 feet (200 sq. ft.) — at critical junctures in the VVCMC area. These LED billboards are strategically selected for their location advantage and high daily footfall, ensuring maximum advertiser appeal and consistent rental income.

Investment Model: Ownership Meets Income Stability

At the heart of the offering lies a structured fixed-income model with asset ownership. Investors can enter the scheme with a minimum capital of ₹25 lakh, receiving a guaranteed 1% return per month, effectively translating to ₹25,000 monthly income. The investment tenure is fixed at five years, during which participants will receive a mix of principal repayment and interest. The scheme also offers additional investment slabs at ₹50 lakh, ₹75 lakh, and ₹1 crore for those looking to diversify more significantly.

Each investor is assigned a specific hoarding asset, with legal documentation to establish ownership rights. The monthly payouts are executed in a structured manner, ensuring predictability and transparency. Upon completion of the five-year term, a guaranteed buyback clause allows investors to exit with full capital recovery.

"This is more than an investment in advertising infrastructure; it's an investment in long-term financial security," says Manoj Pareekh, Vice President – Sales at Aman Publicity Services. "With inflation, market volatility, and economic uncertainty influencing traditional investments, our DOOH asset model stands out as a secure and tangible option for passive income generation."

Location Advantage: Vasai-Virar’s Rapid Urban Rise

Vasai-Virar, a key zone within the Mumbai Metropolitan Region Development Authority (MMRDA), is undergoing rapid urbanisation. Known for its burgeoning residential clusters, evolving infrastructure, and growing commercial footprint, the area presents a fertile ground for modern advertising assets.

By situating these digital hoardings in high-traffic areas, such as near markets, transit hubs, educational institutions, and shopping complexes, the venture maximises both visibility and advertising potential. Each digital unit features 12 advertising slots, enabling multi-brand displays and ensuring a diversified income stream from various advertisers.

The demand for DOOH assets is already on the rise in Vasai-Virar, driven by increased spending in retail promotions, political campaigns, real estate marketing, and FMCG visibility. The chosen locations are expected to ensure full or near-full occupancy of ad slots, making the revenue model sustainable and scalable.

Projected Returns and Financial Viability

The business model underpinning this investment opportunity has been meticulously planned. Based on operational data and market demand projections, the joint venture expects to generate a cumulative net profit of approximately ₹35.3 crore over a five-year horizon across the initial 50 hoarding units.

To maintain the investor payout cycle, the estimated monthly liability for 50 units is about ₹22.2 lakh, an amount well within expected ad revenue margins. The financial ecosystem is structured for stability, and surplus returns beyond the fixed payouts contribute to reserve funds, future expansion, or reinvestment.

Legal Framework, Compliance, and Investor Protection

Transparency and legality are central to the model. Each investment is backed by a formal agreement that includes:

  • Registered Ownership Documents: Legal proof of asset allocation.
  • Investment Agreement: Clearly outlining payout schedules, terms, and exit clauses.
  • Tax Compliance: All obligations under Indian financial law — including Goods and Services Tax (GST), Tax Deducted at Source (TDS), and other statutory filings — are managed in accordance with current legislation.

Ajay Choudhary, Founder of Aman Publicity Services, confirmed that the company has set up rigorous compliance systems to ensure investor confidence and smooth operation. “Our focus is to deliver an investment vehicle that’s not just attractive on paper but fortified with legal safeguards and consistent real-world performance.”

A booking fee of ₹5 lakh is required to initiate the investment, with the remaining capital to be deposited prior to the installation and activation of the hoarding unit. The structured nature of capital deployment ensures smooth onboarding and immediate initiation of return generation upon installation.

Who Should Invest?

The asset-backed DOOH model is specifically designed to appeal to risk-averse individuals and entities seeking long-term, passive income streams. The ideal investor profiles include:

  • Retirees and Financially Secure Individuals: Seeking monthly cash flow and capital protection.
  • Corporate Professionals: Looking to diversify beyond volatile equity markets or underperforming fixed deposits.
  • Business Owners and Influencers: Interested in alternative revenue streams and low-maintenance investments.
  • High-Net-Worth Individuals (HNIs): Exploring opportunities in infrastructure and media-backed portfolios.

The initiative aligns with broader financial inclusion trends, where retail investors gain access to income-generating infrastructure projects traditionally reserved for institutional players.

Vasai-Virar: The Next Big DOOH Destination

The DOOH industry in India is growing at an accelerated pace, and Vasai-Virar is poised to become a significant contributor to this trend. With increasing traffic congestion, digitised urban planning, and higher outdoor engagement, digital hoardings are quickly replacing static boards as the preferred medium for advertisers.

The influx of population, expansion of residential zones, and new commercial developments have turned Vasai-Virar into a sweet spot for advertisers, where visibility and ROI are notably higher. By anchoring investment to this geographical opportunity, Aman Publicity and Nixxar Mediawale are not just building an advertising network — they are building an income ecosystem for investors.

Democratising Infrastructure Investment

What sets this initiative apart is its focus on democratising access to urban infrastructure. Traditionally, investments in media and municipal real estate required large institutional backing or government links. Through this model, everyday investors can now legally own and profit from assets that are part of the city's functional advertising ecosystem.

This initiative mirrors global shifts toward fractional or individualised infrastructure investment, where digital tools, clear legal frameworks, and innovative financial structuring open the gates to broader participation.

Next Steps and Onboarding Process

Currently, the team at Aman Publicity and Nixxar Mediawale is onboarding early investors through a structured due diligence process. Interested parties are encouraged to submit applications for initial evaluation, followed by documentation, asset allocation, and eventual installation.

Investors will be provided with a transparent briefing on legal, financial, and operational aspects prior to commitment, reinforcing the promoters’ focus on trust and long-term investor satisfaction.

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Daily Astro

15-07-2025

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Aries

Ganesha says it will be an important day for you, Aries. Your energy and confidence are ready to take you to new heights. Today you will be able to express your thoughts with clarity, which will increase your communication skills. New opportunities may arise in the working areas, which you have to be ready to take advantage of. In social life, you can make new meetings, which will prove beneficial for you in the future. This day will be good for solving family issues, and you will be able to establish better relations with your close ones. In the field of health, take care of your routine and resort to yoga or meditation to relieve mental stress. Controlling your expenses will be a smart move, as any sudden financial need may arise. Overall, this day is for you to stay positive, just use your insight and energy properly.

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Pisces

Ganesha says it is going to be a positive day for you. Your sensitivity and intuition will flourish today, allowing you to establish better connections between yourself and others. It is time to connect with someone or refresh old memories. Try to communicate with people close to you, as it will strengthen your relationships. In the field of work, your creativity will be cyclical today. If you are working on a project, your ideas will be new and full of innovation. Do not be afraid to share your ideas, it will give you positive feedback from your colleagues. In terms of financial condition, avoid any big investments. Small expenses will prove to be justified but think well before making any big decisions for the long term. In terms of health, focus on a balanced diet and regular exercise. For mental health, practicing meditation or yoga will help keep you stress-free.

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Aquarius

Ganesha says new opportunities are likely to open up for you. You will be in a position to take your creative abilities to new heights. This is the time to share your ideas and make new plans. Your friends and family will support your ideas, so it will be beneficial to take their advice into account. Positive changes are possible in business. This is the right time to work on an important project. You will get an opportunity to use your skills and knowledge properly. But, be careful; in some cases, you will need to control your emotions. In personal life, relationships will deepen. You will try to spend more time with your loved ones. This is a good time for love and companionship. Enjoy emotional moments that will make your relationships stronger. Be health conscious. Dedication to yoga and meditation will give you mental peace. These activities will keep not only your body but also your mind active. Overall, today will be full of possibilities for you. Stay committed to your dreams and work on them.

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Capricorn

Ganesha says your day is full of some new possibilities. You will experience grace and stability in your actions. This is the time to focus on your goals and work with determination to pursue your plans. You are likely to get success in your work, especially if you maintain your hard work and dedication. Positive changes can also be seen in your relationships. You will get a chance to spend time with family and listen to them, which will increase mutual understanding and depth. Focus on communication, as it will make your relationships stronger. However, it is also time to make monthly plans. Take care of your financial matters and try to save. This is the time when you can take concrete steps for your future. Your health condition is likely to remain normal but take some rest. Maintaining a mental balance will be important for you. Stay positive and keep faith in your actions!

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Sagittarius

Ganesha says today will be full of new possibilities and positive energy for you. You will feel a rise in your confidence, which will keep you open to new opportunities. This is the right time to make an important decision. Your spirituality and intuition will be strong, which will enable you to understand and face difficulties. Spending time with friends and family will awaken a sense of happiness and satisfaction in your mind. Relationships with colleagues at work can take a new direction. Cooperation and communication will help solve problems. If you face an obstacle or challenge, remember that you can overcome it. In terms of health, you may need to make a little improvement in your routine. Regular exercise and a balanced diet will give you freshness and energy. Strengthening social relationships and contacting new people will also be beneficial today. This is the time for self-growth and positive change for you, so recognize the energy within you and use it properly.

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Scorpio

Ganesha says today will be full of enthusiasm and energy. You will move towards achieving your goals, and your hard work will pay off. Social life will also be active; you will get a good chance to spend time with friends and family. In terms of health, take a little caution. Focusing on meditation and exercise will help reduce mental stress. This is also a good time to take up a new hobby, which can unleash your creativity. Take wise steps in terms of money. Make informed decisions while investing. For potential financial gains, take a look at past projects again. Your career is showing good signs of progress. Your ideas may be appreciated at the workplace, which will increase your confidence. Still, some issues may require restraint. Overall, today will prove to be positive and auspicious for you. Spend it with pride with your loved ones.

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Libra

Ganesha says today will be a very auspicious and positive day. You will get a chance to clarify your thoughts, which will bring stability to your personal and professional relationships. Your communication skills will increase, and this will open the doors of new possibilities for you. Your creativity and aesthetic sense will be especially strong today. If you are associated with any art or design, your work will be appreciated. This is the right time to express your feelings. If you are confused about a decision, trust your intuition; it will show you the right path. In terms of health, small changes can make your life better. Focus on regular exercise and a balanced diet. In love and relationships, a new understanding will develop, which will strengthen the mutual bond even more. Overall, this day is a sign of positive changes and new beginnings for you. Stay focused on your goals and recognize your inner strengths.

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Virgo

Ganesha says today is a suitable day to highlight your cognitive abilities and business skills. Today, you will be full of clarity and precision in your actions, which will increase your value among your colleagues and superiors. There is a possibility of bringing some changes to your routine, which will bring positive results for you. This is a good time to improve relations with family members. Try to resolve any old disputes, and keep communication open. In terms of health, meditation and yoga will bring mental peace. Also, take some time out of your routine for exercise. From a financial point of view, this is the right time to make a good plan for the right investment. Take a good look at the options available to you and make a wise decision. Overall, today will prove to be a day of new possibilities and positive changes for you. Be full of confidence and stay focused on your goals.

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Leo

Ganesha says today will be a day full of energy and inspiration. Your confidence will increase and your thoughts will come out with clarity. On this day, you will be able to see some new possibilities in your career, which will bring you hard work. Mutual understanding and harmony will increase your relationship, which will create a happy atmosphere among the family. This is a great time to express your thoughts clearly, so do not hesitate to communicate with your partner or friends. It is important to be health conscious, a little exercise and meditation will maintain your mental and physical health. Overall, this day will bring activity and positivity for you, so make the most of all the opportunities!

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Cancer

Ganesha says it will be a day of information and communication for you. Your mind will be full of ideas and you will be able to express your ideas well. There is a possibility of some new opportunities in professional life, which can prove beneficial for you. It is a good time to strengthen relationships with your colleagues, so work together at the workplace. Your emotional state will also be strong. Time spent with family will give you satisfaction. If you have any old problem going on, then the right time is coming to solve it. However, you need to keep your emotions under control, so that you do not get agitated over small things. In terms of health, try to practice yoga and meditation. It will empower you both mentally and physically. Take informed decisions in financial matters; do not rush into any investments. In summary, this day will be all about communication and cooperation, which will lead to positive changes for you.

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Gemini

Ganesha says there will be a new energy and freshness in your thoughts, which will make your personality even more attractive. Social contacts are likely to increase, which will expand your network. You will be inspired to spend blissful time with your friends and family. Some positive changes can also be seen in the business sector. The results of your hard work will gradually start coming, and this will motivate you to move forward. Keep in mind that while sharing your ideology, work with empathy, this will strengthen your relationship with colleagues. It is important to be health conscious. A little attention and relaxation will give you mental freshness. Practicing yoga or meditation will be beneficial for you. This day will be full of positivity and new possibilities for you. Express your mind openly and do not hesitate to adopt new ideas.

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Taurus

Ganesha says it will prove to be a positive day for you, Taurus. You will feel energetic and full of confidence. The time has come to reap the fruits of your hard work and efforts. The workload may stress you for a while, but you will face all the challenges recognizing your strengths. Sweetness will also remain in your relationships. Spending time with your family and friends will be a source of joy for you. Conversation with someone special can give you a new vision and promote mutual understanding. A special occasion may be organized among friends or family, which will bring happiness and harmony to you. Moments spent with loved ones will give you mental peace. It is important to be health conscious. A little exercise or yoga will give peace to your mind and energy to your body. Your day will be full of happiness and positivity, just keep your thoughts and emotions balanced.

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15-07-2025