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Stymo’s Celebrity Closet Brings Avinash BS and Parikrama Into the Circular Fashion Movement

Bangalore (Karnataka) : A garment can be more than something to wear. When it is connected to a person, a performance, an era or a cultural moment, it can carry a story that gives it a value beyond its original purpose.

That idea is at the heart of Celebrity Closet, a new initiative from fashion-first circular fashion brand Stymo, which brings together celebrity fashion, fandom, memorabilia and social impact through curated collections.

Launched on August 20, the initiative gives fans an opportunity to acquire selected pieces connected to celebrities and cultural personalities while helping those items find a new life. A portion of proceeds from participating collections is directed towards social causes or NGOs selected by the participating personalities.

The first Celebrity Closet drop features K.G.F actor Avinash BS and Parikrama, one of India’s well-known classic rock bands.

For Avinash, the collection features selected pieces from his personal wardrobe. Parikrama’s collection includes official band merchandise T-shirts signed by the band, giving fans an opportunity to own music memorabilia that can also become part of their personal wardrobe or collection.

When Clothing Carries a Story

Celebrity Closet is built around the idea that the meaning of an item can extend beyond its material value.

A piece of clothing from a celebrity’s personal wardrobe carries a connection to the individual who owned or wore it. Similarly, a signed band T-shirt can represent a connection to a particular artist, musical legacy or fan community.

That personal and cultural connection is what Stymo aims to bring into the circular fashion conversation.

Rather than positioning pre-owned clothing simply as an alternative to buying new, Celebrity Closet explores how provenance, personality and storytelling can make previously owned pieces desirable in their own right.

Before selected garments are listed, they undergo Stymo’s inspection, cleaning and restoration process where required. Relevant items may also be accompanied by information relating to provenance and authentication.

Every garment holds a story, especially those worn during important moments in our lives and careers. Celebrity Closet gives me an opportunity to share some of those pieces with people who have followed my journey, while also contributing towards [NGO/Cause],” said Avinash BS.

Bringing Fandom Into the Circular Economy

For many fans, owning something associated with an artist is about more than the object itself.

A concert T-shirt, signed piece of merchandise or garment from a celebrity wardrobe can become a personal keepsake. Celebrity Closet builds on that emotional connection while introducing the principles of reuse and circularity into the experience.

Tanya Khosla, Head of Fashion at Stymo, sees this intersection of emotion and circularity as an important part of the initiative.

Fashion has always been about identity, culture and the stories we choose to carry with us. Celebrity Closet brings that same emotional connection into resale and reuse,” said Bhowmik. “Whether it is a piece worn by an actor or a T-shirt signed by a band that has shaped India’s rock music scene, these aren’t just garments. They have a story, and we want to give people a way to become part of that story while supporting a more circular way of consuming fashion.”

The model creates a different kind of relationship between creator and consumer—one where an item can move from a celebrity’s wardrobe or collection into the hands of someone who already has an emotional connection with that personality.

From Celebrity Wardrobes to Limited Collections

The inaugural Celebrity Closet collections became available through Stymo from August 20.

Avinash’s collection features selected pieces from his personal wardrobe, while Parikrama’s offering focuses on signed official merchandise T-shirts.

Depending on the collection, selected pieces may be presented through limited-time drops or auctions. Buyers receive relevant product information and, where applicable, authentication documentation.

The initiative also incorporates a social-impact element, with a portion of proceeds from participating collections directed towards a cause or NGO selected by the respective celebrity or cultural personality.

For Stymo, this adds another dimension to the circular model: an existing product is not only kept in circulation, but can also contribute to a social purpose through its next chapter.

A Different Approach to Circular Fashion

Stymo’s Celebrity Closet initiative forms part of a broader effort to make circular fashion more engaging for consumers.

The company’s model combines pre-owned and refurbished clothing, deadstock and limited collections with fashion-led design and technology. Its focus is on giving existing garments additional value and extending their useful life.

Stymo also uses technology across its operating processes. Its proprietary AI Hub App supports product photography, cataloguing and lifecycle assessment tracking for individual SKUs, helping bring greater consistency and transparency to the circular fashion experience.

The company says its approach is designed to help consumers understand the environmental value associated with keeping products in circulation, including information around carbon emissions and water savings.

Connecting Sustainability With Culture

The fashion industry’s circular economy is often discussed in terms of waste reduction, recycling and resource efficiency. But consumer behaviour is equally important.

People are more likely to keep, reuse or pass on an item when it has meaning.

Celebrity Closet approaches that behavioural challenge through culture and fandom. By connecting pre-owned garments and merchandise with people and stories that consumers already care about, the initiative aims to make circular consumption feel less like a compromise and more like a discovery.

This could also create opportunities for new forms of fashion collecting, where provenance, scarcity and personal association become part of the value proposition.

Building Celebrity Closet Beyond Its First Drop

The inaugural collection is intended to be the beginning of an ongoing Stymo property.

Future editions are expected to explore personalities from film, music, sport, fashion and popular culture, potentially bringing different communities and forms of fandom into the circular fashion ecosystem.

Each collection can offer a different story, depending on the personality involved and the items selected.

The broader ambition is to create a platform where clothing and cultural memorabilia can continue their journeys rather than ending their value after their first owner is finished with them.

Rethinking What Fashion Value Means

Celebrity Closet reflects a broader shift taking place within fashion: value does not necessarily have to come from being brand new.

A garment can derive value from its design, its history, its provenance, its connection to a cultural figure or the memories associated with it. Circular fashion creates an opportunity to preserve and build on those dimensions.

For Stymo, the challenge is to bring those ideas together in a way that works commercially while making reuse and resale more desirable.

With its first collection featuring Avinash BS and Parikrama, Celebrity Closet is taking that idea into a space where fashion meets entertainment, music, fandom and social impact.

As the initiative develops, its success may ultimately be measured by how effectively it can change the perception of what pre-owned fashion can represent from something that has already been used to something that still has a story left to tell.

About Stymo

Stymo is a fashion-first circular fashion brand built by Enviu, focused on making it easier to discover, own and rewear clothing with a story.

The company works with pre-owned and refurbished fashion, deadstock and limited collections, using circular production processes to give garments longer and more valuable lives.

Stymo combines upcycling, fashion design and technology to transform dormant warehouse surplus and pre-loved apparel into distinctive fashion pieces. Its circular production workflow includes sourcing, inspection, sanitisation, restoration and redesign, with renewed products sold through its direct-to-consumer platform.

The company’s proprietary AI Hub App supports product photography, cataloguing and lifecycle assessment tracking across its products, providing consumers with information intended to make the environmental value of circular purchases more transparent.

Through initiatives such as Celebrity Closet, Stymo is expanding the idea of circular fashion beyond resale bringing together fashion, culture, personal stories and social impact to create new reasons for consumers to keep products in circulation.

Tags: ai hub app, avinash bs, Bangalore, celebrity closet, circular fashion, enviua, fashion resale, memorabilia, parikrama, pre-owned fashion, signed merchandise, social impact, stymo, Sustainability

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Daily Astro

03-09-2026

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Aries

Ganesha says it will be an important day for you, Aries. Your energy and confidence are ready to take you to new heights. Today you will be able to express your thoughts with clarity, which will increase your communication skills. New opportunities may arise in the working areas, which you have to be ready to take advantage of. In social life, you can make new meetings, which will prove beneficial for you in the future. This day will be good for solving family issues, and you will be able to establish better relations with your close ones. In the field of health, take care of your routine and resort to yoga or meditation to relieve mental stress. Controlling your expenses will be a smart move, as any sudden financial need may arise. Overall, this day is for you to stay positive, just use your insight and energy properly.

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Pisces

Ganesha says it is going to be a positive day for you. Your sensitivity and intuition will flourish today, allowing you to establish better connections between yourself and others. It is time to connect with someone or refresh old memories. Try to communicate with people close to you, as it will strengthen your relationships. In the field of work, your creativity will be cyclical today. If you are working on a project, your ideas will be new and full of innovation. Do not be afraid to share your ideas, it will give you positive feedback from your colleagues. In terms of financial condition, avoid any big investments. Small expenses will prove to be justified but think well before making any big decisions for the long term. In terms of health, focus on a balanced diet and regular exercise. For mental health, practicing meditation or yoga will help keep you stress-free.

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Aquarius

Ganesha says new opportunities are likely to open up for you. You will be in a position to take your creative abilities to new heights. This is the time to share your ideas and make new plans. Your friends and family will support your ideas, so it will be beneficial to take their advice into account. Positive changes are possible in business. This is the right time to work on an important project. You will get an opportunity to use your skills and knowledge properly. But, be careful; in some cases, you will need to control your emotions. In personal life, relationships will deepen. You will try to spend more time with your loved ones. This is a good time for love and companionship. Enjoy emotional moments that will make your relationships stronger. Be health conscious. Dedication to yoga and meditation will give you mental peace. These activities will keep not only your body but also your mind active. Overall, today will be full of possibilities for you. Stay committed to your dreams and work on them.

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Capricorn

Ganesha says your day is full of some new possibilities. You will experience grace and stability in your actions. This is the time to focus on your goals and work with determination to pursue your plans. You are likely to get success in your work, especially if you maintain your hard work and dedication. Positive changes can also be seen in your relationships. You will get a chance to spend time with family and listen to them, which will increase mutual understanding and depth. Focus on communication, as it will make your relationships stronger. However, it is also time to make monthly plans. Take care of your financial matters and try to save. This is the time when you can take concrete steps for your future. Your health condition is likely to remain normal but take some rest. Maintaining a mental balance will be important for you. Stay positive and keep faith in your actions!

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Sagittarius

Ganesha says today will be full of new possibilities and positive energy for you. You will feel a rise in your confidence, which will keep you open to new opportunities. This is the right time to make an important decision. Your spirituality and intuition will be strong, which will enable you to understand and face difficulties. Spending time with friends and family will awaken a sense of happiness and satisfaction in your mind. Relationships with colleagues at work can take a new direction. Cooperation and communication will help solve problems. If you face an obstacle or challenge, remember that you can overcome it. In terms of health, you may need to make a little improvement in your routine. Regular exercise and a balanced diet will give you freshness and energy. Strengthening social relationships and contacting new people will also be beneficial today. This is the time for self-growth and positive change for you, so recognize the energy within you and use it properly.

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Scorpio

Ganesha says today will be full of enthusiasm and energy. You will move towards achieving your goals, and your hard work will pay off. Social life will also be active; you will get a good chance to spend time with friends and family. In terms of health, take a little caution. Focusing on meditation and exercise will help reduce mental stress. This is also a good time to take up a new hobby, which can unleash your creativity. Take wise steps in terms of money. Make informed decisions while investing. For potential financial gains, take a look at past projects again. Your career is showing good signs of progress. Your ideas may be appreciated at the workplace, which will increase your confidence. Still, some issues may require restraint. Overall, today will prove to be positive and auspicious for you. Spend it with pride with your loved ones.

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Libra

Ganesha says today will be a very auspicious and positive day. You will get a chance to clarify your thoughts, which will bring stability to your personal and professional relationships. Your communication skills will increase, and this will open the doors of new possibilities for you. Your creativity and aesthetic sense will be especially strong today. If you are associated with any art or design, your work will be appreciated. This is the right time to express your feelings. If you are confused about a decision, trust your intuition; it will show you the right path. In terms of health, small changes can make your life better. Focus on regular exercise and a balanced diet. In love and relationships, a new understanding will develop, which will strengthen the mutual bond even more. Overall, this day is a sign of positive changes and new beginnings for you. Stay focused on your goals and recognize your inner strengths.

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Virgo

Ganesha says today is a suitable day to highlight your cognitive abilities and business skills. Today, you will be full of clarity and precision in your actions, which will increase your value among your colleagues and superiors. There is a possibility of bringing some changes to your routine, which will bring positive results for you. This is a good time to improve relations with family members. Try to resolve any old disputes, and keep communication open. In terms of health, meditation and yoga will bring mental peace. Also, take some time out of your routine for exercise. From a financial point of view, this is the right time to make a good plan for the right investment. Take a good look at the options available to you and make a wise decision. Overall, today will prove to be a day of new possibilities and positive changes for you. Be full of confidence and stay focused on your goals.

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Leo

Ganesha says today will be a day full of energy and inspiration. Your confidence will increase and your thoughts will come out with clarity. On this day, you will be able to see some new possibilities in your career, which will bring you hard work. Mutual understanding and harmony will increase your relationship, which will create a happy atmosphere among the family. This is a great time to express your thoughts clearly, so do not hesitate to communicate with your partner or friends. It is important to be health conscious, a little exercise and meditation will maintain your mental and physical health. Overall, this day will bring activity and positivity for you, so make the most of all the opportunities!

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Cancer

Ganesha says it will be a day of information and communication for you. Your mind will be full of ideas and you will be able to express your ideas well. There is a possibility of some new opportunities in professional life, which can prove beneficial for you. It is a good time to strengthen relationships with your colleagues, so work together at the workplace. Your emotional state will also be strong. Time spent with family will give you satisfaction. If you have any old problem going on, then the right time is coming to solve it. However, you need to keep your emotions under control, so that you do not get agitated over small things. In terms of health, try to practice yoga and meditation. It will empower you both mentally and physically. Take informed decisions in financial matters; do not rush into any investments. In summary, this day will be all about communication and cooperation, which will lead to positive changes for you.

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Gemini

Ganesha says there will be a new energy and freshness in your thoughts, which will make your personality even more attractive. Social contacts are likely to increase, which will expand your network. You will be inspired to spend blissful time with your friends and family. Some positive changes can also be seen in the business sector. The results of your hard work will gradually start coming, and this will motivate you to move forward. Keep in mind that while sharing your ideology, work with empathy, this will strengthen your relationship with colleagues. It is important to be health conscious. A little attention and relaxation will give you mental freshness. Practicing yoga or meditation will be beneficial for you. This day will be full of positivity and new possibilities for you. Express your mind openly and do not hesitate to adopt new ideas.

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Taurus

Ganesha says it will prove to be a positive day for you, Taurus. You will feel energetic and full of confidence. The time has come to reap the fruits of your hard work and efforts. The workload may stress you for a while, but you will face all the challenges recognizing your strengths. Sweetness will also remain in your relationships. Spending time with your family and friends will be a source of joy for you. Conversation with someone special can give you a new vision and promote mutual understanding. A special occasion may be organized among friends or family, which will bring happiness and harmony to you. Moments spent with loved ones will give you mental peace. It is important to be health conscious. A little exercise or yoga will give peace to your mind and energy to your body. Your day will be full of happiness and positivity, just keep your thoughts and emotions balanced.

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03-09-2026