Tuesday, September, 08,2026

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BoroPlus Enters India's Baby Care Market with 'FromMaa'

Kolkata (West Bengal) : Emami Limited, one of India’s leading FMCG companies, today announced the entry of its flagship skincare brand BoroPlus into the baby care category with the launch of BoroPlus FromMaa, a seven-product range built around the brand thought “With Love, From Maa.” The range (baby lotion, cream, soap, shampoo, massage oil, powder and diaper rash cream) is enriched with premium natural ingredients including Mamra Almonds, Kashmiri Kesar and Milk Protein, and every product is Paediatrician Approved and Dermatologist Tested, formulated without parabens or phthalates.

“The name ‘FromMaa’ captures a sentiment that transcends generations. Through BoroPlus FromMaa, we wanted to create a range that reflects what mothers have always stood for: care, protection and nurturing, while meeting the expectations of today’s parents for quality contemporary formulations, premium natural ingredients and trusted credentials. BoroPlus has earned the trust of Indian families over decades, and with FromMaa, we are delighted to extend that legacy to the baby-care category.” Ms. Priti A. Sureka, Director, Emami Limited

BoroPlus is India’s No. 1 antiseptic cream brand, with an established consumer association with protection, moisturisation and Ayurvedic credentials. Brand research identified a strong natural fit between these master-brand codes and the core needs of baby care, particularly protect-and-heal and prevent-dryness, making baby skincare a logical extension rather than an opportunistic one.

A Market Ready for a Trusted Name

India’s baby care category is among the fastest-growing segments in personal care, with the overall market estimated at over ₹40,000 crore (Source: Mordor Intelligence, India Baby Care Products Market). BoroPlus is entering the mass and mass-prestige baby personal care segment, valued at approximately ₹4,000 crore and growing 13–15% annually (Source: Nielsen; category expert inputs). Two shifts make the timing significant: India adds roughly 2.5 crore newborns every year, and with a typical baby care user active from birth to age three, the live consumer base is close to 7.5 crore households. At the same time, today’s parents are more investigative than ever, researching ingredient lists, seeking dermatologically tested labels and cross-checking with paediatricians before they buy.

“Baby care is one of the few categories where the consumer does forensic research before she buys: she reads the ingredient list, she searches for what’s not in the product, and she asks her paediatrician, her mother, relatives and her friends. That is precisely the kind of scrutiny BoroPlus has thrived on. We have spent decades earning trust in Indian skincare on the back of protection and moisturisation, and gentle, herbal/Ayurvedic, do-good products with no-nasties. With FromMaa, we have gone product by product and asked a harder question: what is the single formulation gap in this format, and can we close it measurably? That is why the range leads with credentials rather than claims.”
Vikas Srivastava, AVP – Marketing, Skin Care, Emami Limited

Where a Mother’s Care Meets Modern Science

BoroPlus FromMaa is built on the intersection of three pillars: care inspired by Maa, premium natural ingredients, and modern baby care formulation. Consumer research conducted ahead of launch found that mothers strongly related to what the brand internally calls the dichotomy of modern motherhood: the wish to care for a baby using time-honoured Indian ingredients and rituals, while demanding the convenience, safety validation and doctor approval expected of a contemporary product.

Behind that promise sits a formulation programme grounded in the science of infant skin. A baby’s epidermis is approximately 20% thinner than an adult’s, and the stratum corneum up to 30% thinner, meaning a less robust barrier, higher absorption and lower water retention, with lipids, natural moisturising factors and acidic pH all still developing. India’s varied climate, heat and humidity add to the challenge. BoroPlus FromMaa’s seven products were engineered against this backdrop, each with a distinct functional role, and the entire range has been certified by a panel of doctors including dermatologists, paediatricians and an ophthalmologist.

The lotion and cream are built on BoroPlus’s proprietary Dermacushion Complex, a system combining glycerin and propylene glycol for hydration, lightweight emollients such as caprylic/capric triglyceride and olive oil for a non-greasy finish, and kokum butter, shea butter and protective waxes that form a breathable, cushioning barrier to reduce moisture loss. The massage oil uses a scientifically balanced hybrid of vegetable oils and highly purified mineral oil for smooth glide with minimal drag on delicate skin. The soap is formulated to a high 78% TFM (the top quality grade under Indian Standards) for a creamier lather and gentler cleanse, while the shampoo relies on a mild surfactant system of Lauryl Glucoside, Decyl Glucoside and Cocamidopropyl Betaine, clinically tested under a dermatologist, paediatrician and ophthalmologist for everyday, tear-free use. The diaper rash cream carries 6% natural rash guard (zinc oxide), shown to help inhibit inflammatory mediators and support the skin’s moisture balance, and the powder uses fine, uniform, asbestos- and BTEX-free talc for a soft, silky feel.

“BoroPlus FromMaa is founded on a simple yet powerful belief that baby care should bring together the instinctive care of a mother with the rigour of modern science. Baby skin is structurally and functionally different from adult skin, with a developing barrier that requires formulations designed with greater sensitivity, precision and care. Across the range, we have carefully balanced humectants, emollients and occlusive ingredients to support hydration, nourishment and moisture retention, while ensuring a gentle sensory experience, and incorporated ingredients inspired by traditional Ayurvedic care, including Kashmiri Saffron, Mamra Almond and Milk Protein, bringing together heritage and contemporary formulation science.” Ms. Punita Kalra, CEO, Emami R&D

A Launch Timed to a Mother’s Festival

The launch is anchored around the Janmashtami period, drawing on the festival’s cultural association with the celebration of a divine child and a mother’s affection. Communication is focused on key urban markets, supported by paediatrician and mother-creator engagement, digital video, and conversations within parenting communities.

Availability and Pricing

BoroPlus FromMaa is priced at parity with leading natural mass-market players, keeping premium formulation within reach of the value tier where most of the category shops. MRPs range from ₹70 for a 75 g baby soap to ₹580 for a 500 ml baby massage oil, and larger packs across lotion, shampoo and massage oil come with pump dispensers for one-handed use during a bath or massage routine. The range is available across leading e-commerce platforms including Amazon, Flipkart, Myntra, Swiggy Instamart and FirstCry, and through select modern trade outlets.

About BoroPlus

BoroPlus is the skincare brand from Emami Limited and India’s No. 1 antiseptic cream brand, with a decades-long association with protection, moisturisation and Ayurvedic skincare. The portfolio spans antiseptic cream, body lotions, moisturising creams and, with FromMaa, baby care.

About Emami Limited

Emami Limited is one of India’s leading FMCG companies, headquartered in Kolkata, with a portfolio of household brands across personal care and healthcare.

Connect Us At

Website: https://www.boroplusfrommaa.co.in/
Instagram ID: https://www.instagram.com/boroplus_frommaa/

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Daily Astro

08-09-2026

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Aries

Ganesha says it will be an important day for you, Aries. Your energy and confidence are ready to take you to new heights. Today you will be able to express your thoughts with clarity, which will increase your communication skills. New opportunities may arise in the working areas, which you have to be ready to take advantage of. In social life, you can make new meetings, which will prove beneficial for you in the future. This day will be good for solving family issues, and you will be able to establish better relations with your close ones. In the field of health, take care of your routine and resort to yoga or meditation to relieve mental stress. Controlling your expenses will be a smart move, as any sudden financial need may arise. Overall, this day is for you to stay positive, just use your insight and energy properly.

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Pisces

Ganesha says it is going to be a positive day for you. Your sensitivity and intuition will flourish today, allowing you to establish better connections between yourself and others. It is time to connect with someone or refresh old memories. Try to communicate with people close to you, as it will strengthen your relationships. In the field of work, your creativity will be cyclical today. If you are working on a project, your ideas will be new and full of innovation. Do not be afraid to share your ideas, it will give you positive feedback from your colleagues. In terms of financial condition, avoid any big investments. Small expenses will prove to be justified but think well before making any big decisions for the long term. In terms of health, focus on a balanced diet and regular exercise. For mental health, practicing meditation or yoga will help keep you stress-free.

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Aquarius

Ganesha says new opportunities are likely to open up for you. You will be in a position to take your creative abilities to new heights. This is the time to share your ideas and make new plans. Your friends and family will support your ideas, so it will be beneficial to take their advice into account. Positive changes are possible in business. This is the right time to work on an important project. You will get an opportunity to use your skills and knowledge properly. But, be careful; in some cases, you will need to control your emotions. In personal life, relationships will deepen. You will try to spend more time with your loved ones. This is a good time for love and companionship. Enjoy emotional moments that will make your relationships stronger. Be health conscious. Dedication to yoga and meditation will give you mental peace. These activities will keep not only your body but also your mind active. Overall, today will be full of possibilities for you. Stay committed to your dreams and work on them.

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Capricorn

Ganesha says your day is full of some new possibilities. You will experience grace and stability in your actions. This is the time to focus on your goals and work with determination to pursue your plans. You are likely to get success in your work, especially if you maintain your hard work and dedication. Positive changes can also be seen in your relationships. You will get a chance to spend time with family and listen to them, which will increase mutual understanding and depth. Focus on communication, as it will make your relationships stronger. However, it is also time to make monthly plans. Take care of your financial matters and try to save. This is the time when you can take concrete steps for your future. Your health condition is likely to remain normal but take some rest. Maintaining a mental balance will be important for you. Stay positive and keep faith in your actions!

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Sagittarius

Ganesha says today will be full of new possibilities and positive energy for you. You will feel a rise in your confidence, which will keep you open to new opportunities. This is the right time to make an important decision. Your spirituality and intuition will be strong, which will enable you to understand and face difficulties. Spending time with friends and family will awaken a sense of happiness and satisfaction in your mind. Relationships with colleagues at work can take a new direction. Cooperation and communication will help solve problems. If you face an obstacle or challenge, remember that you can overcome it. In terms of health, you may need to make a little improvement in your routine. Regular exercise and a balanced diet will give you freshness and energy. Strengthening social relationships and contacting new people will also be beneficial today. This is the time for self-growth and positive change for you, so recognize the energy within you and use it properly.

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Scorpio

Ganesha says today will be full of enthusiasm and energy. You will move towards achieving your goals, and your hard work will pay off. Social life will also be active; you will get a good chance to spend time with friends and family. In terms of health, take a little caution. Focusing on meditation and exercise will help reduce mental stress. This is also a good time to take up a new hobby, which can unleash your creativity. Take wise steps in terms of money. Make informed decisions while investing. For potential financial gains, take a look at past projects again. Your career is showing good signs of progress. Your ideas may be appreciated at the workplace, which will increase your confidence. Still, some issues may require restraint. Overall, today will prove to be positive and auspicious for you. Spend it with pride with your loved ones.

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Libra

Ganesha says today will be a very auspicious and positive day. You will get a chance to clarify your thoughts, which will bring stability to your personal and professional relationships. Your communication skills will increase, and this will open the doors of new possibilities for you. Your creativity and aesthetic sense will be especially strong today. If you are associated with any art or design, your work will be appreciated. This is the right time to express your feelings. If you are confused about a decision, trust your intuition; it will show you the right path. In terms of health, small changes can make your life better. Focus on regular exercise and a balanced diet. In love and relationships, a new understanding will develop, which will strengthen the mutual bond even more. Overall, this day is a sign of positive changes and new beginnings for you. Stay focused on your goals and recognize your inner strengths.

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Virgo

Ganesha says today is a suitable day to highlight your cognitive abilities and business skills. Today, you will be full of clarity and precision in your actions, which will increase your value among your colleagues and superiors. There is a possibility of bringing some changes to your routine, which will bring positive results for you. This is a good time to improve relations with family members. Try to resolve any old disputes, and keep communication open. In terms of health, meditation and yoga will bring mental peace. Also, take some time out of your routine for exercise. From a financial point of view, this is the right time to make a good plan for the right investment. Take a good look at the options available to you and make a wise decision. Overall, today will prove to be a day of new possibilities and positive changes for you. Be full of confidence and stay focused on your goals.

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Leo

Ganesha says today will be a day full of energy and inspiration. Your confidence will increase and your thoughts will come out with clarity. On this day, you will be able to see some new possibilities in your career, which will bring you hard work. Mutual understanding and harmony will increase your relationship, which will create a happy atmosphere among the family. This is a great time to express your thoughts clearly, so do not hesitate to communicate with your partner or friends. It is important to be health conscious, a little exercise and meditation will maintain your mental and physical health. Overall, this day will bring activity and positivity for you, so make the most of all the opportunities!

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Cancer

Ganesha says it will be a day of information and communication for you. Your mind will be full of ideas and you will be able to express your ideas well. There is a possibility of some new opportunities in professional life, which can prove beneficial for you. It is a good time to strengthen relationships with your colleagues, so work together at the workplace. Your emotional state will also be strong. Time spent with family will give you satisfaction. If you have any old problem going on, then the right time is coming to solve it. However, you need to keep your emotions under control, so that you do not get agitated over small things. In terms of health, try to practice yoga and meditation. It will empower you both mentally and physically. Take informed decisions in financial matters; do not rush into any investments. In summary, this day will be all about communication and cooperation, which will lead to positive changes for you.

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Gemini

Ganesha says there will be a new energy and freshness in your thoughts, which will make your personality even more attractive. Social contacts are likely to increase, which will expand your network. You will be inspired to spend blissful time with your friends and family. Some positive changes can also be seen in the business sector. The results of your hard work will gradually start coming, and this will motivate you to move forward. Keep in mind that while sharing your ideology, work with empathy, this will strengthen your relationship with colleagues. It is important to be health conscious. A little attention and relaxation will give you mental freshness. Practicing yoga or meditation will be beneficial for you. This day will be full of positivity and new possibilities for you. Express your mind openly and do not hesitate to adopt new ideas.

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Taurus

Ganesha says it will prove to be a positive day for you, Taurus. You will feel energetic and full of confidence. The time has come to reap the fruits of your hard work and efforts. The workload may stress you for a while, but you will face all the challenges recognizing your strengths. Sweetness will also remain in your relationships. Spending time with your family and friends will be a source of joy for you. Conversation with someone special can give you a new vision and promote mutual understanding. A special occasion may be organized among friends or family, which will bring happiness and harmony to you. Moments spent with loved ones will give you mental peace. It is important to be health conscious. A little exercise or yoga will give peace to your mind and energy to your body. Your day will be full of happiness and positivity, just keep your thoughts and emotions balanced.

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08-09-2026