Friday, December, 09,2022

RISING PROMINENCE OF K-FOOD IN INDIA

Korean food is one of the most popular dishes at the moment - we’ve put together the best recipes so you can make a Korean feast in the kitchen. It is interesting how culture can influence young minds, and the latest craze among youth is about K-culture, also known as Korean culture. From the delicious cuisine ruling the internet to K-pop’s huge following, Korean culture seems like the next big influence. Here’s what you need to know about it! Not many people know but the trends in South Korean culture or K-culture started in the 1980s. Today South Korea is considered a major exporter of popular culture. It started with K-drama and then K-pop which spread like wildfire across East, Southeast and South Asia. What’s more, the K-culture collaboration along the food chains has also fueled the development of this culture in the country. Here are some popular food trends. In 2020, the COVID-19-led lockdown accelerated the advocacy and acceptance of Korean culture in India. Home isolation gave Indian consumers the time and opportunity to dive deep into Korean culture through K-Drama and K-Pop and experience it through K-Food. The growing popularity of K-Food in India presents a unique growth opportunity for Korean food manufacturers, manufacturers of ingredients and condiments and the post2020 consumer food service sector in India. Chinese, Japanese, Thai, Vietnamese - it’s safe to say we’ve been eagerly eating our way through the Asian continent for decades. Now Korean cuisine is capturing the hearts and minds of foodies across India Instead of having one dish per person, most Korean meals take up an entire table with countless colourful side dishes, pickles, soups, and noodles. One thing is certain - Korean food provides a man with a completely balanced diet. So let’s know the best Korean food that is capable of winning over your stomach as well as your heart.

KIMCHI
Simply put, Korean food cannot be served without kimchi. This incredibly addictive fermented cabbage is the foundation of Korean cuisine and is served as a condiment with every single meal in the country. It’s the perfect balance of spicy, sour, earthy, salty and sweet flavours, adds crunch and umami, and is listed as one of the world’s healthiest foods for its macrobiotic properties. The idea of fermenting cabbage at home may sound a little intimidating, which is why so many of us opt to pick up a jar of kimchi at the stores. But it’s an incredibly safe, simple process and worth doing at least once.

JAJANGMYEON (BLACK BEAN NOODLES)
A Korean-Chinese fusion dish, jajangmyeon uses thick handmade wheat noodles with slices of raw cucumber and salted black soybean paste, and a mixture of vegetables. Priced for 5,000 Won, this hearty noodle dish is great for those times when you need a quick meal that doesn’t break the wallet. It is usually eaten on Black Day, which is on 14 April every year. Those who do not receive gifts during Valentine’s Day dress in black and gather to consume black-coloured food such as jajangmyun.

TTEOK-BOKKI
Tteok-bok ki is a traditional Korean street food made with garetok (steamed rice cakes), fish cakes, onions, chopped garlic, salt, sugar and thick slices of mixed vegetables that are fried in a sweet red chilli sauce. . Aside from its bright red-orange ensemble, this popular snack is commonly sold at street vendors and independent snack bars.

BIBIM-NAENGMYEON
Bibim Nengmyun is served in stainless steel bowls with cold broth, julienned cucumbers, slices of Korean pear, hard-boiled eggs and slices of cold-boiled chicken. Long and thin noodles are made from flour and buckwheat or sweet potato, although seaweed and green tea are also used for other variations.A symbol of longevity and good health, noodles are traditionally served uncut, but diners can request the waiters to cut the noodles as per their choice.

HOTTEOK (SWEET SYRUP PANCAKES)
Known as a sweet version of the Western pancake, hotteok or sometimes spelt as hottaek, is popular Korean street food, especially during the winter season. It is essentially flat, circular dough filled with a mixture of cinnamon, honey, brown sugar and small pieces of peanuts and cooked on a griddle. The delicacy has a crunchy exterior and soft interior as well as an irresistible taste

KIMBAP
In Korean, Kim means dry seaweed and bap means rice. Kimbap is a dish that combines these two ingredients, rolling rice and various fillings on a sheet of seaweed (seaweed). Many Koreans around the world turn to kimbap for picnics because they’re easy to share, easy to pack, can be eaten with your hands, and make for a satisfying meal on their own.

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