Reshaping the INDUSTRY

With everything going on, inclusion has been a hotly debated topic. Inclusivity is not a new concept and has acquired significant attention in recent years.

It may not always be present in the fashion business, though as time progresses, it is evolving.

Recently, more and more fashion agencies have started including unconventional models such as trans, amputee, plus-size, coloured skin, gender-fluid models, etc.

Even world renowned companies like Victoria’s Secret, which have strict criteria on the type of models they put on the runway, are coming out of their shells and trying to include non-traditional models. Recently the Cosmopolitian magazine started a Tummy series Campaign.

It features 12 women expressing who they are by being confident in their bodies and sharing the message; ‘All tummies are good tummies.’ The campaign aims to normalize all types of bellies.

For example, their magazine covers feature women with chubby tummies that have stretch-marks, or are loose due to pregnancy.

Another example of inclusive modelling is Winnie Harlow. Discovered by Tyra Banks on Instagram, she is currently one of the top models in the world and has vitiligo.

She has modelled for fashion magazines such as I-D and Dazed. You can find many examples of inclusive modelling on the internet.

Every day, companies portray a new way to normalize all kinds of women. Though traditional beauty standards are still controlling the flow of the fashion and beauty industry, we are one step closer to a more healthy portrayal of the human body and its beauty