EXQUISITE HUE OF FASHION!

Indo-Western fashion, often known as fusion fashion, embraces the beauty of both Western and Indian traditions while fostering innovation across borders. From ethnic needlework like Punjabi Phulkari and Rajasthani mirror work incorporated into western-style clothes. Styles like Chanderi, Meenakari, Kundan, Resham, and Zardozi are used in more intricate work. Rajasthan State Handloom Corporation, under the leadership of CMD Neha Giri IAS, conducted the Rajasthan Handloom Show 2022 on the eve of Rajasthan Diwas, which is observed on March 30 every year. The fashion show was conducted with the motive to promote sustainable fashion as well as the craftsmen, weavers, and manufacturers behind textile crafts. Aachho, the fashion design development partner is one of India’s premier ethnic wear fashion firms situated in Jaipur. The complete collection was developed utilising indigenous natural materials and traditional dyeing and printing processes. The astonishing fused collection by Aachho was developed utilising indigenous natural materials and traditional dyeing and printing processes by Rimjhim Hada, Founder and Creative Head of Aachho, with an emphasis on integrating ethnic fashion traditions with modern sensibilities. Pastel shades embroidered Chanderi fabric is soothingly soft and refreshing to the eyes. Feminine and delicate, that create a poetic impression, go for a minimal approach to styling when you choose to wear PASTELS!

The fashion show, which took place at Hawa Mahal, one of Jaipur’s most iconic locations, included models from Style Skool as well as supermodels Candice Pinto and Deepti Gujral as showstoppers.

Sizzlin Scizzors, the official make-up & hair partner followed the show theme, giving all the models a striking look & Diggi Palace set an example for amazing hospitality for guests. The show was directed by the renowned TV stylist and fashion Choreographer, Abhimanyu Singh Tomar and the entire event was managed by Abhishek Singh from Vanamo Entertainment. Official fashion photographer Yash Jangid captured magical moments thru his lens.

The collection will be available on aachho.com starting June 1st.