EFFECTIVE IMAGE BUILDING MAKES COMPANY GROW

If the history of Indian companies is properly checked and thoroughly studied, then one thing we notice is that the company’s brand management plays a prominent part when company does its best. When small companies reach a stage of growth, it becomes necessary for them to get connected with a common man which increases their presence in the market.

Every promoter wants their company to grow. Everybody desires to do something good in life. Often, some entrepreneurs get quick success, while some work hard, but are not able to achieve success this soon. To achieve success, one needs to work hard, but in order to get success at right time you need to work with good planning. Branding plays an important factor to achieve success along with good planning. Making sense in simple words, I need to say that if your company is doing anything good than show it to the world. Good work is important but along with that what you are doing and people come to know about it or not is equally important.

Whatever we know and study about image building or branding and experience is good for us. If you want to push leadership then personal branding plays an important role in it. If you want to reach the masses that also the general masses, then you have to do right branding for the company. Also if you do good work in branding then you can change the image of your company. Companies use different types of resources for to build their image. But how to create a better image of the company with minimum pricing, for this recently, a gathering was organized to discuss on about “Importance of Brand Building For Company’s Growth”. In the discussion important issues were discussed about brand building. According to a well-known American speaker, in America companies spend around 4 to 6 percent of their turnover in branding and displaying positive image of organization. The local government also alerts the city about branding. When we talk about branding of Indian companies then it does not costs more than 2% from the company’s turnover. According to the American speaker, companies should take care of the following seven things. These things will not only make difference in the performance but also the workforce of the company.

Just selling your product is not important, you should also know how your products are and how relevant to satisfy the common man’s need. This creates a lot of confidence about the company in its worst time. If the company survives, then it will keep customers’ trusts for a long time.

Every company has a prominent feature of its own or its products, which makes you stand out of others. Identify it and do effective branding for that.

If you think that you can make big contributions to society by making a few changes in the company, then identify those changes. Participate in the training programs that are required to make the changes, also change the company’s approach.

Some promoters believe to keep their company in low profiles. Their beliefs are good, but the company is particularly harmed by the negative publicity as it creates negative image of the company. At such times, the idea of being low profiled for the companies is not working.

For a company to build image it is essential to work for the betterment of community. The more effective social activity you will do, the more benefit you will get. Your contribution to the society is always noted and people really appreciate it.

The company should make employees the brand ambassador of the company - the day the employee working in the company are around to publicly praise the company, then your company is going in the right direction. Each such employee can give you one thousand other customers. If employees are treated as a partner, then employees work from full ownership.

The company should try to create a positive image from public relations as it raises less expense and more credibility.

THE VIEWS EXPRESSED BY THE AUTHOR ARE PERSONAL

BHAVESH UPADHYAY   The writer is a Businessman and HR Expert