A decade of Mann Ki Baat... Unique use of Radio broadcasting

The popular program Mann Ki Baat presented by Prime Minister Narendra Modi has completed a decade and it is a very unique experiment of Indian Radio broadcasting i.e. Akashvani in which the Prime Minister of the country directly addresses the 140 crore people of the country with the problems and dialogue of the people. Prime minister join every month. The program Mann Ki Baat, which started on October 3, 2014, has now completed a decade and its 104th episode, which aired on Sept 19, 2024, has created history.

In the world of Radio, this is a program in which more than 25 crore people listen directly to each episode on the day it is broadcast and more than 10 crore people are connected with it through television and other mediums and this simply means that that there is a direct connection to Radio i.e. Akashvani which is a better medium to convey the thoughts of the people to the people which had never happened before in India.

Mann Ki Baat i.e. talking from the heart is a radio program which is running till date in such a way that its acceptance increases every day. The basic objective of this program is said to be to establish a dialogue with the citizens on the day-to-day governance issues of the government and this program is considered to be essentially non-political and the truth is that it is the first program of Indian Radio i.e. Akashvani broadcast. Visual Enrichment Radio Programme.

Another specialty of this program has been that it has ensured the participation of those people who have tried to change the Indian society through their services from a particular section of the Indian society and with some specialty. It is also noteworthy here that a survey conducted by the Indian Institute of Management Rohtak has revealed that the acceptance of this program will increase from 23 crore to 35 crore in the coming days and people can directly connect with the voice of the Prime Minister.

The truth is that this radio program is a program which has been broadcast regularly on its scheduled day and the special thing is that through it declining reputation and glory of Akashvani has been highlighted by the Prime Minister as an ambassador of the diversity of radio and its He has also come forward as a brand ambassador in establishing Bhaivabh glory of Radio.

In the history of world broadcasting, completion of a decade by a program and that too when the Prime Minister is associated with it is a big thing in itself. Although there may be differences in estimates of its initial listeners, it is counted among the most listened to programs of All India Radio Akashvani.

This presentation can connect more than 90% of the population in the coming days. Its first episode was aired on Vijayadashami on October 3, 2014 and after that the way its address and related records were made is in itself a research part of the historical series of radio and it is also true that after 2017 It has also been made available in regional dialects to make it as accessible as possible to the masses in India, although the CSDS Center for the Study of Developing Societies limits its broadcast count i.e. the number of sources to 40%.

Here you will be surprised and informative to know that due to this, the revenue of Akash Vani has also increased. This is the longest running program in the broadcasting history of Indian Radio i.e. Akashvani in which even foreigners participated.

Former US President Barack Obama was also a part of the recording of the episode of Mann Ki Baat specially telecast on 27 January 2015 and the interesting thing is that on 29 September 2019, Indian Nightingale Lata Mangeshkar was also its special guest.

Surveys also show that topics like Selfie with Daughter, Incredible India, Fit India and Message to Soldier were liked the most.

The people behind this successful program broadcast by India’s public broadcaster Akashvani are those in whom the Prime Minister has a special interest and the Prime Minister does not leave any topic that is not included in it to connect directly with the public. From the success of cleanliness campaign and Mangal Mission to skill development and disabled children, the PM has discussed in these programs and in this he also gives the message of preparation and good wishes for the exams to small children and students.

The specialty of this Mann Ki Baat of Akash Vani Radio is that it is broadcasted in different languages by all the channels and websites of the Indian public broadcaster Doordarshan and government media and it includes those people who have contributed to the society in their life. If we look at the last 110th programs, we will come to know that from Netaji Subhash Chandra Bose and Gandhi to Dr. Ambedkar and other people, their messages and their philosophy have been acquired. His works in Indian public life have been included in this.

Now that it is time to complete a decade of this special radio broadcast, we can see how such programs can directly connect the public with President, Head of State and Prime Minister as their leaders. You can share your activities in their programs. You can talk about the work done and when this is broadcasted from the mouth of Prime Minister to crores of people, it becomes a part of history and you also feel historical connection to that work.

THE VIEWS EXPRESSED BY THE AUTHOR ARE PERSONAL

Prof Dr Krishan Kumar Rattu The writer is former Deputy Director General of Doordarshan and renowned media expert