Thursday, January, 27,2022

THE PINK OF PERFECTION

The ‘Wildfleur’ by debutant designer Abhimanyu Singh from Brand Abecca of Pinkcity Jaipur is an ethically premium brand that focuses on design, quality, and craftsmanship which is inspired by the ancient culture, nature, travel, and the outdoors.

The Brand is a reflection of your desire for timeless, premium design and quality materials. The first collection of ‘WildFleur’ draws its inspiration from the wildflowers running all over the grand range of Aravali hills in Rajasthan.

The raw beauty of meadows of grass and its vivid flowers inspired the organic texture and colors of the collection. It celebrates the balance of Nature with delicate and exquisite outfits in light and airy fabrics. The elements, beautiful raw flowers show the resilience of such a delicate product of nature against harsh situations of life and at the same time inspire the person to stay strong.

Just like the breeze of air going thru the grass and flowers, the drapes of the collection give the same feel when worn on a bright windy day of life. The Campaign is styled and art directed by famous Bollywood stylist Abhimanyu Singh Tomar assisted by Arpita Parihar.

The Campaign is shot by photographers Manan Kulshrestha and Yash Jangid. The creative make-up & hair was done by Kunjal, Himanshi, and Aman Rawal from Classic Make-up Studio.

The cinematography was done by Dipesh and Divesh from D Studios. Minimal accessories from Parishri Jewelry by Paridhi Patodia and Shrishti Agarwal blended beautifully with the theme.

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