CM ‘unites’ with influencers to take Rajasthan to world

Jaipur: Chief Minister Ashok Gehlot on Thursday, flagged off the bus of bloggers and social media influencers under the ‘Times Passion Food Trails’ programme from the CMR. In this tour organised by the Department of Tourism and Times of India, about 30 famous social media influencers and food bloggers of the country will travel to different cities of Rajasthan in a bus and will promote on social media, the food and cuisine of the state.

The CM said that this experiment of Times Passion Food Trails under the joint aegis of Times of India and Department of Tourism is unique in itself. “Food bloggers and social media influencers have their own influence in the society. Through this visit, they will be able to know about the food and special dishes of different Raj districts and will be able to promote state’s cooking in country and abroad through social media. Through this innovative initiative, the culture and diverse cuisine of Rajasthan will get recognition at the national and international level and tourism will get a boost in the state,” the Chief Minister said.