Will Vijay’s arrogant answer on #boycottLiger save his film at the box office?

Mumbai (Maharashtra): The pandemic changed the societal structure, right from the necessities to people’s choices. Two years of being cooped up at home have altered the way people look at things as they got a chance to not only consume worldly content but also educate themselves more than ever. As a result, the performances of films are getting immensely affected at the box office as the audience wants more from the filmmakers and not the usual mediocre content that was being fed before. To add to that, netizens have become more sensitive and vigilant towards ignorant comments that celebrities make, disregarding the very audience that made them who they are today.

Amidst all the boycott chaos, now, Vijay Deverakonda is gearing up to make his Hindi debut with his OTT film, Liger. Produced by Dharma Productions and helmed by Puri Jagannadh, the film stars Ananya Panday, Ramya Krishnan and Mike Tyson. With such a promising cast and crew and names attached to the project, what now remains the question is, will the story be promising enough? But even through that, what remains the bigger question is, will the audience support the film?

During a recent interview while promoting his film, Vijay spoke about the ongoing boycott trend and boy did he offend people! Channelling his inner arrogant Bollywood star self, he replied, “Kaun rokenge dekh lenge.”

The actor was asked if he fears his film getting boycotted as #boycottLiger has been trending, and he replied, “With Liger we expected a bit of drama...but we'll fight. We've put our heart into making this film. And I believe that I am correct. I feel that there is no room for fear, when I had nothing, I didn't fear, and now after having achieved something, I don't think there needs to be any fear even now. Maa ka aashirwaad hai, Logon ka pyaar hai, Bhagwaan ka haath hai, andar aag hai, Kaun rokenge dekh lenge.”

At a time when big names like Aamir Khan, Shah Rukh Khan, Akshay Kumar, Kareena Kapoor Khan and Alia Bhatt are facing the brunt of the boycott phenomenon, it would be a treat to see how can Vijay save his film from drowning in the flood of criticism.