News18 India races ahead of competition in TRP game!

New Delhi: One of the biggest media houses in India has caused quite a consternation in the media realm of the nation. Known for its crisp, in-depth and fair coverage, ‘News18 India’ has left all other mainstream channels behind in the race to be the number one in viewer preference over the past four weeks and has emerged as the ‘num e r o - u n o ’ channel preferred by citizens for their daily dose of political and other news.

In fact, starting from 26th week, where the channel was still pitched at the top, as regards TRP, with over 8 crore viewers converging on to the channel’s feed; the channel rose to over 8.3 crore viewers over the next 7 days, i.e. in 27th week. This progression continued in the 28th week as well with over 8.5 crore viewers and finally, for the recently ending 29th week of the year, the channel stood at a handsome 8.7 crore viewers, thus becoming the number one channel, week after week, in viewer preference.

Interestingly, other mainstream channels like Aaj Tak, Republic Bharat, India TV, TV9 Bharatvarsh, Zee News and others were still far behind i.e. They have not even touched the 8 crore viewer mark! Notably, in the regional space, the TV18 Broadcast Limited group operates a Gujarati business news channel, CNBC Bajar, a Marathi general news channel, News18 Lokmat & operates 10 regional news channels under the News18 umbrella. In fact, observers claim that it is for the masterful strategy & hard work of CEO Rahul Joshi that the channel is going from strength to strength & will continue to do so riding on Joshi’s robust planning and execution.