'Laughter Chefs Unlimited Entertainment' emerges as the no.1 non-fiction show on television, serving more comedy with an extended run

A month ago, COLORS lifted the lid on its first-of-a-kind comedy show, ‘Laughter Chefs Unlimited Entertainment’ which turned out to be a buffet that India cannot stop devouring and proving that laughter truly is the best ingredient for success. It has been crowned the number one non-fiction show on television with a whopping 13.6 crore viewers gulping the flavours of its delectable humour, garnering an impressive reach of 978 million on social media. With 2.2 billion impressions and 966 million views on digital, it's clear that viewers are savouring every bite of the show's hilarious content. Given the overwhelming viewers’ demand, COLORS is set to dish out extra portions of comedy, announcing its extended run with a fresh time slot from 1st August airing every Thursday and Friday at 10:00pm, plating more fun for the viewers before the weekend.
 
Alok Jain, President – General Entertainment, Viacom18, said, “We, at COLORS, are humbled at the humongous love that has come by for Laughter Chefs Unlimited Entertainment. The idea of offering this show to the audience was to create our own dinner-tainment terrain by coining a fresh genre in the vast palette of television. It has been a decade since we've seen a comedy show rise, and we're thrilled that this distinctive experience has hit a spot with our viewers. The comedy extravaganza is not just feeding the appetite for hilarity, but also cultivating a feast of engagement that is captivating for advertisers seeking innovative opportunities to connect with consumers. As the show is on its way to becoming a staple in India's entertainment diet with an extended run, we're excited to keep innovating and serving novelty that resonates with our audience and sponsors.”
Leaving the audience in splits one episode at a time, this unique show features popular entertainers donning the hat of amateur chefs and whisking up a good time with hilarious stories, banter, and cooking quirks. The extended run will offer a full-course meal of laughter by welcoming the legendary actor Dharmendra, who spices things up with his timeless Punjabi swag. 
With these entertainers collecting stars for their cooking prowess and dishing out top-notch hilarity, the show has become a brand-favourite magnet for sponsors lining up to leverage its wholesome, family-friendly, and flavourful quality.