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For Rs 300 crore, Isha and Mukesh Ambani will purchase Alia Bhatt's brand
The well-known Indian actress Alia Bhatt has won over fans with her many acting styles and unmistakable charisma. Alia has established herself as a major player in the entertainment world. She has made a name for herself as one of Bollywood's most sought-after performers thanks to appearances in critically acclaimed films like Gangubai Kathiawadi and Highway and box office hits like Student of the Year. Alia has amassed a sizable fan base and gained notoriety because of her effortless talent and attractive on-screen presence.
With the debut of the kids' apparel line Ed-a-Mamma in 2020, Alia Bhatt made the transition from actress to businesswoman. The firm was started by a new mum who saw a need in the market for high-quality, locally-made clothing alternatives for kids that was both inexpensive and environmentally friendly. Since its beginning, the company has predominantly conducted business online, both through its own website and other channels. A lot of actors in the entertainment sector have also been spotted advertising for their companies. Clothing is frequently sent to the kids of her coworker by Alia Bhatt.
As Alia Bhatt's brand garners interest from the business community, the Economic Times has now revealed an intriguing development, with speculations of a prospective takeover by Mukesh Ambani's illustrious company. It is believed that Mukesh and Isha Ambani made the acquisition of Ed-a-Mamma a deliberate move to strengthen their position in the lucrative children's clothing market. The age range of 4 to 12 is the main market for Alia's brand. The company just introduced a line for babies. An agreement should be concluded within seven to ten days, according to reports that negotiations are in their final stages. Earlier last year, it was estimated that Alia Bhatt's apparel line was worth around Rs 150 crore. Isha and Mukesh Ambani have suggested paying between 300 and 350 crores for the transaction.
Alia Bhatt will soon appear in Rocky Aur Rani Kii Prem Kahaani by Karan Johar. Ranveer Singh and other well-known actors have important roles in the film as well.