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Are the winds changing for the 76-year-old Rajshri Films with DONO?

For 76 years, Rajshri Films has been synonymous with timeless romance in Indian cinema. Their legacy includes iconic films like "Maine Pyaar Kiya'' (1989) and "Hum Aapke Hain Kaun'' (1994), which not only captured hearts but also shattered box office records. Their exceptional ability to craft fresh and endearing love stories has made them a beloved institution in the world of Bollywood.

Rajshri Films has a remarkable track record of delivering heartwarming romances, including "Hum Saath Saath Hain," "Vivaah," and "Prem Ratan Dhan Payo," to name just a few. Their films have been cherished for generations, and the Rajshri banner is celebrated for its unparalleled expertise in the realm of love and relationships.

Now, as the winds of change sweep through the world of cinema, Rajshri Films seems ready to embrace a new direction while retaining its essence. Their upcoming film "Dono" by Avnish S Barjatya, son of Sooraj Barjatya, takes a different path from the traditional romantic narratives that Rajshri is renowned for. It explores the relatable themes of breakups, closure, and new beginnings, addressing the dynamics of modern relationships.

This change in approach is not entirely unprecedented for Rajshri Films. Their previous release, "Unnchai," ventured into uncharted territory in terms of genre and messaging, signalling a willingness to evolve with the times. "Dono" continues this trend, offering a fresh perspective on love and life, while still carrying the unmistakable Rajshri signature.

As Rajshri Films celebrates its 76th year, it's evident that they are coming of age, daring to explore new narratives while staying true to their core values. While "Dono" may be a slight detour from their traditional romantic space, it promises to be another cinematic gem from the production banner that continues to capture the essence of love in a changing world. As they embark on this new romantic journey, Rajshri Films remains an enduring symbol of love, hope, and storytelling in Indian cinema.

Dono is all set to hit cinemas on October 5th, 2023.

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