Aditya Narayan opens up on deleting all his social media posts! Says, "Wo ek puraana Aditya tha, aur ab ek naya Aditya aane wala hai"

Recently, Aditya Narayan deleted all of his Instagram postings and made reference to a "new start." The artist explained that it's like the end of one life and the start of a new one when he was asked why. “Mere liye mera ek janam khatam ho gaya hai. Wo ek puraana Aditya tha, aur ab ek naya Aditya aane wala hai,” he says, adding, “My image had become that of a TV show host and now that stint is pretty much coming to an end.”

“Our audience is huge and making a video or a song is not enough. You need to have a strategy at your disposal to reach out to that audience. And that requires money. I did not want to be dependent on anyone for creating the kind of music I resonate with. But finally, I can sustain at least three albums on the money that I have earned so far. And I am happy about it. But to reach this point, to fund my 3 albums and doing everything - from production to marketing- it took me 34 years,” says the son of veteran singer Udit Narayan.

Another reason for earning his own money was his early realisation of how the industry works. “Ye maine bahut pehle realise kar liya tha that the way this industry functions, I don’t see myself thriving in this atmosphere. I can’t knock every door and request them ki mujhe ek chance dijiye, let me sing a song for you, or I sing well.”