Govt promotes India as holistic tourism destination

New Delhi: Union Government promotes India as a holistic destination in various markets to increase India’s share of the global tourism market including spiritual destinations of India.

This information was given by Union Minister for Tourism and Culture Gajendra Singh Shekhawat in a written reply in Rajya Sabha today.

These objectives are met through an integrated marketing and promotional strategy and a synergized campaign in association with the Travel Trade, State Governments and Indian Missions overseas. The Government continuously engages with industry experts and other relevant stakeholders and take their suggestions and feedback for promotion of varied tourism products of India.

Ministry of Tourism has launched the Incredible India Content Hub on the revamped Incredible India digital portal.

The Incredible India Content Hub is a comprehensive digital repository of high-quality images, films, brochures and newsletters which can be easily accessed by the industry stakeholders (travel media, tour operators, travel agents) across the globe required to amplify Incredible India in all their marketing and promotional efforts. The revamped Incredible India Digital Portal is aimed to be tourist centric, one-stop digital solution designed to enhance the travel experience for visitors.

Ministry of Tourism extends financial support to State Governments and Union Territories for promotion and development of tourism including the rural and urban areas of Rajasthan and Madhya Pradesh under its schemes of Domestic Promotion & Publicity including Hospitality (DPPH), Swadesh Darshan, National Mission on Pilgrimage Rejuvenation and Spiritual, Heritage Augmentation Drive (PRASHAD).