Friday, January, 27,2023

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Homegrown brand Attrangi is fast becoming Gen Z's go-to choice for fusion jewellery

Founded by Saloni Shah and Vidushi Jain, Attrangi is an Indian jewellery brand that offers high-quality jewellery at price points that are affordable and economical.

The founders come from a great academic background with different skill sets. Saloni has attained a jewellery design degree from G.I.A and worked at companies like Rajshree Productions. On the other hand, Vidushi Jain has finished a marketing and advertising degree from Flames University, Pune, and worked in companies like DDB Mudra and BookMyShow.

Vidushi and Saloni were both inclined towards jewellery and design for a long time. Finally, they took Attrangi's plan off paper and put it out in the real world. 

The women entrepreneurs launched Attrangi to cater to women who love fusion jewellery and value quality designs and styles.

Attrangi’s jewellery designs bring forward a beautiful concoction of aesthetics and drama that add to the charm of the final piece. All pieces are handcrafted to perfection usingthe best stones and diamonds. There is a team of 15 people involved in the whole process.

So far, Attrangi's jewellery has received nothing but great reviews from all its customers. The brand is aiming to disrupt the jewellery market by offering people high-quality jewellery that doesn't hurt their budget.

Since the startup's launch, versatility has remained consistently important to the brand. Vidushi and Saloni bring out jewellery that can be worn on different occasions and paired up with many ethnic and western outfits.

The founders believe that launching the brand at a time when destination weddings was just turning into a trend was one of the best decisions they took.

A combination of ethnic and contemporary styles, Attrangi's designs are comfortable and trendy but at the same time they add to a woman's beauty. They don't just make her look beautiful on the surface - the carefully crafted jewellery makes her embody grace and beauty as a whole.

Attrangi jewellery offers a variety of designs that can be used for daily wear, destination weddings, vacations, as well as work.

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