MasterCard, a global card service company, has launched 'Project Kirana' in association with USAID.
MasterCard, a global card service company, has launched 'Project Kirana' in association with the United States Agency for International Development. Initially, 3 thousand women, grocery shopkeepers will get benefit in selected cities of Uttar Pradesh.
MasterCard said in a statement that the objective of the event is to promote digital payments at grocery stores run by women, expand financial inclusion, and expand income channels.
The company said that the number of women-owned businesses worldwide is low due to the non-equalization of men and women. Due to this, cases of start-up, development, and growth of such businesses are reduced.
To overcome these deficiencies, MasterCard and USAID have launched the project Grocery by partnering under the 'Women's Global Development and Prosperity Initiative' (W-GDP).
MasterCard's Head of Department (South Asia) Pourush Singh announced this partnership in a virtual program. He said, "This is a strong initiative. Globally, MasterCard has committed $ 250 million to bring small and micro businesses to pre-Kovid-19 levels. Whereas in India, she commits 250 crore rupees ($ 3.3 million) for this.
For this, the company has started several initiatives. This includes building financial and digital literacy skills on topics such as banking, digital payments, savings, loans and insurance, managing the movement of goods, handbook of books, budget management and improving skills related to customer loyalty.